Search Engine Optimization

All things search engine marketing.

Cool Search Engines That Are Not Google But Still Useful

“How do you find a new search engine if all you know is Google? Typing “search engine” into the usual box might lead you to Microsoft’s newly launched Bing, the combined search at Dogpile, or the former king of search, Altavista. But for those willing to dig around, searching for search engines can reveal a treasure trove: The net is rich with specialized search services, all trying to... 
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The Big, Bad List of Search Engine Optimization Questions to Ask

“When contemplating an online marketing campaign there are dozens of questions that will start swirling through your head. Each question, in turn, creates more questions, and those questions create others that all will need to be answered before you are able to make a smart, sound business decision. Over the next several days I’ll outline some of these questions and provide a quick analysis... 
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Maintaining an SEO Log

“A SEO log that includes notes on all changes made to a Web site can be absolutely invaluable. One of the best reasons for this is that it can give you an idea as to the cause and effect of SEO, at least as it relates to your specific site. At its root, SEO is an inexact science. It’s a world where we follow best practices and use our best judgment to make decisions on what to do next.... 
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Why it Makes Sense to Target Longtail Keywords First

“When launching a brand new website in a competitive marketplace you have a lot of network effects working against you. Your competition has years of conversion data, an older trusted site, tons of content, and thousands of organic inbound links. Try to beat them right from the start for the most potent high-value keywords and you will likely fail.” From SEOBook. (If you don’t know,... 
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Grade Your Website

“Website Grader is a free seo tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective.” From HubSpot. This looks mostly like a way for HubSpot to find clients. But anything... 
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Search Pad: Making Online Search Easier

“Our user studies show that people often use word-processing documents, sticky notes, emails, bookmarks (or a combination of the above) to record what they find on the Web. These methods can be quite cumbersome and require extra steps which are time-consuming and distracting. Search Pad tackles this problem by intelligently detecting users’ research intent, automatically collecting visited... 
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At First, Funny Videos. Now, a Reference Tool

” Tyler’s way of experiencing the Web — primarily through video — may not be mainstream, at least not yet. But his use of YouTube as his favorite search engine underscores a shift that is much broader than the quirky habits of children. The explosion of all types of video content on YouTube and other sites is quickly transforming online video from a medium strictly for entertainment and... 
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The 100+ Ranking Variables Google Uses, And Why You Shouldn’t Care

“The future of SEO, therefore, will be increasingly about engaging people. The search engines will be measuring the signals users send. In the past, it’s all been about the signals webmasters send i.e. links and marked up content. For now, you still need to cover the obvious bases – create crawlable, on-topic content, backed by quality linking. But you’ll also need to think... 
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Search Engine Optimization X-Ray Tool

“This tool [SEO for Firefox Extension] was designed to add more data to Google and Yahoo! to make it easier to evaluate the value and competitive nature of a market. SEO for Firefox pulls in many useful marketing data points to make it easy get a more holistic view of the competitive landscape of a market right from the search results. In addition to pulling in useful marketing data this tool... 
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How to Pick an Online ECommerce Shopping Cart: 6 Carts Reviewed

A more recent version of this article has been posted at SitePoint, which also has links to related articles that might be of interest. The SitePoint article also has a review of Google Checkout. Selling online can be a great way to expand an existing business or start a new one. Sites like eBay and etsy let you sell within their sites and use their shopping carts. You benefit from their traffic and... 
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