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	<pubDate>Thu, 02 Jul 2009 14:22:10 +0000</pubDate>
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		<title>Tips for Sorting Through the Social Networks</title>
		<link>http://www.reachcustomersonline.com/2009/07/02/07.22.10/</link>
		<comments>http://www.reachcustomersonline.com/2009/07/02/07.22.10/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 14:22:10 +0000</pubDate>
		<dc:creator>TimSlavin</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Fun Stuff]]></category>

		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.reachcustomersonline.com/2009/07/02/07.22.10/</guid>
		<description><![CDATA[<p>&#8220;Bonnie Smalley has Internet bragging rights: She has been blocked by Twitter for hand-typing too many tweets in an hour. They thought she was a computer program made to spew spam.</p>
<p>Ms. Smalley, it turns out, is a 100 percent human customer service representative for Comcast. She is one of 10 representatives who reach out to customers through social networks, rather than waiting for them to find Comcast’s support site.&#8221;</p>
<p>From the <a href="http://www.nytimes.com/2009/07/02/technology/personaltech/02basics.html" target="_blank">New York Times</a>.</p>
<p>This is a fun and simple overview about how you might manage your online social networks. For me, the more interesting bit is the links to sites that help you create avatars, for example, <a href="http://www.befunky.com/" target="_blank">Be Funky</a>. Many of these effects you can get in Photoshop. I also liked the mention of the Firefox plugin, <a href="https://addons.mozilla.org/en-US/firefox/addon/4476" target="_blank">LeechBlock</a>, that lets you ban specific sites (oh, you know, YouTube or Facebook or ___) during certain hours of the day so you can get work done.</p>



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<br/><br/><div style="display:block"><small><em>posted in <a href="http://www.reachcustomersonline.com/content/sections/business/">Business</a> by TimSlavin <a href="http://www.reachcustomersonline.com/2009/07/02/07.22.10/#comments">Leave A Comment</a><br />&copy;2009 <a href="http://www.reachcustomersonline.com">ReachCustomersOnline.com</a>. All Rights Reserved.</em></small></div>]]></description>
			<content:encoded><![CDATA[<p>&#8220;Bonnie Smalley has Internet bragging rights: She has been blocked by Twitter for hand-typing too many tweets in an hour. They thought she was a computer program made to spew spam.</p>
<p>Ms. Smalley, it turns out, is a 100 percent human customer service representative for Comcast. She is one of 10 representatives who reach out to customers through social networks, rather than waiting for them to find Comcast’s support site.&#8221;</p>
<p>From the <a href="http://www.nytimes.com/2009/07/02/technology/personaltech/02basics.html" target="_blank">New York Times</a>.</p>
<p>This is a fun and simple overview about how you might manage your online social networks. For me, the more interesting bit is the links to sites that help you create avatars, for example, <a href="http://www.befunky.com/" target="_blank">Be Funky</a>. Many of these effects you can get in Photoshop. I also liked the mention of the Firefox plugin, <a href="https://addons.mozilla.org/en-US/firefox/addon/4476" target="_blank">LeechBlock</a>, that lets you ban specific sites (oh, you know, YouTube or Facebook or ___) during certain hours of the day so you can get work done.</p>



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		</item>
		<item>
		<title>Cool Search Engines That Are Not Google But Still Useful</title>
		<link>http://www.reachcustomersonline.com/2009/07/02/06.49.59/</link>
		<comments>http://www.reachcustomersonline.com/2009/07/02/06.49.59/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 13:49:59 +0000</pubDate>
		<dc:creator>TimSlavin</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Mother Lode]]></category>

		<category><![CDATA[Research]]></category>

		<category><![CDATA[Search Engines]]></category>

		<category><![CDATA[Useful Tools and Services]]></category>

		<guid isPermaLink="false">http://www.reachcustomersonline.com/2009/07/02/06.49.59/</guid>
		<description><![CDATA[<p>&#8220;How do you find a new search engine if all you know is Google? Typing “search engine” into the usual box might lead you to Microsoft’s newly launched Bing, the combined search at Dogpile, or the former king of search, Altavista.</p>
<p>But for those willing to dig around, searching for search engines can reveal a treasure trove: The net is rich with specialized search services, all trying to find a way to get their slice of the billions of dollars Google makes every year answering queries.</p>
<p>For this article, we surveyed some 50 specialty search services and picked out our favorites. What follows is not a systematic ranking or review, but a general guide to a very vibrant world that few have bothered to explore in depth.&#8221;</p>
<p>From <a href="http://www.wired.com/epicenter/2009/06/coolsearchengines" target="_blank">Wired</a>. There are a number of great engines to check out based on this article. <a href="http://collecta.com/" target="_blank">Collecta</a> looks useful for companies who want to find out what is said about them online while <a href="http://parkingspots.com/" target="_blank">ParkingSpots</a> can help you find a parking spot.</p>
<p>This article highlights the search trend away from generic search to topic specific search and action specific search. My guess is that some of these new search engines will be bought up by the bigger players like Google.</p>



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<br/><br/><div style="display:block"><small><em>posted in <a href="http://www.reachcustomersonline.com/content/sections/business/">Business</a> by TimSlavin <a href="http://www.reachcustomersonline.com/2009/07/02/06.49.59/#comments">Leave A Comment</a><br />&copy;2009 <a href="http://www.reachcustomersonline.com">ReachCustomersOnline.com</a>. All Rights Reserved.</em></small></div>]]></description>
			<content:encoded><![CDATA[<p>&#8220;How do you find a new search engine if all you know is Google? Typing “search engine” into the usual box might lead you to Microsoft’s newly launched Bing, the combined search at Dogpile, or the former king of search, Altavista.</p>
<p>But for those willing to dig around, searching for search engines can reveal a treasure trove: The net is rich with specialized search services, all trying to find a way to get their slice of the billions of dollars Google makes every year answering queries.</p>
<p>For this article, we surveyed some 50 specialty search services and picked out our favorites. What follows is not a systematic ranking or review, but a general guide to a very vibrant world that few have bothered to explore in depth.&#8221;</p>
<p>From <a href="http://www.wired.com/epicenter/2009/06/coolsearchengines" target="_blank">Wired</a>. There are a number of great engines to check out based on this article. <a href="http://collecta.com/" target="_blank">Collecta</a> looks useful for companies who want to find out what is said about them online while <a href="http://parkingspots.com/" target="_blank">ParkingSpots</a> can help you find a parking spot.</p>
<p>This article highlights the search trend away from generic search to topic specific search and action specific search. My guess is that some of these new search engines will be bought up by the bigger players like Google.</p>



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		</item>
		<item>
		<title>UI Pattern Documentation Review</title>
		<link>http://www.reachcustomersonline.com/2009/07/01/12.59.55/</link>
		<comments>http://www.reachcustomersonline.com/2009/07/01/12.59.55/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 19:59:55 +0000</pubDate>
		<dc:creator>TimSlavin</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[Graphic Design]]></category>

		<category><![CDATA[Information Architects]]></category>

		<category><![CDATA[Information Architecture]]></category>

		<category><![CDATA[Interaction Design]]></category>

		<category><![CDATA[Interface Design]]></category>

		<category><![CDATA[Programmers]]></category>

		<category><![CDATA[Usability]]></category>

		<category><![CDATA[Usability Experts]]></category>

		<category><![CDATA[Web Designers]]></category>

		<guid isPermaLink="false">http://www.reachcustomersonline.com/2009/07/01/12.59.55/</guid>
		<description><![CDATA[<p>&#8220;To date, the most common approach to propagating a single user experience standard is the development of UI guidelines and principles documentation within an organization. Development teams  — usually incorporating a user experience specialist — then reference this documentation during implementation and upgrade processes.</p>
<p>However, as the numbers of systems grow within an organization, so does the effort needed to maintain the quality and consistency of the user experience. For many organizations, it is now impossible to assign much, if any, time of a user experience specialist to all implementation efforts, and experience has shown that the UI guidelines and principles approach to propagating a single user experience standard does not scale well.&#8221;</p>
<p>From <a href="http://www.boxesandarrows.com/view/ui-pattern">Boxes and Arrows</a>. Besides a quick discussion of issues around how traditional guideline documents don&#8217;t scale, and alternative solutions, this article includes an excellent set of links to UI pattern libraries.</p>



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<br/><br/><div style="display:block"><small><em>posted in <a href="http://www.reachcustomersonline.com/content/content-topics/design/">Design</a> by TimSlavin <a href="http://www.reachcustomersonline.com/2009/07/01/12.59.55/#comments">Leave A Comment</a><br />&copy;2009 <a href="http://www.reachcustomersonline.com">ReachCustomersOnline.com</a>. All Rights Reserved.</em></small></div>]]></description>
			<content:encoded><![CDATA[<p>&#8220;To date, the most common approach to propagating a single user experience standard is the development of UI guidelines and principles documentation within an organization. Development teams  — usually incorporating a user experience specialist — then reference this documentation during implementation and upgrade processes.</p>
<p>However, as the numbers of systems grow within an organization, so does the effort needed to maintain the quality and consistency of the user experience. For many organizations, it is now impossible to assign much, if any, time of a user experience specialist to all implementation efforts, and experience has shown that the UI guidelines and principles approach to propagating a single user experience standard does not scale well.&#8221;</p>
<p>From <a href="http://www.boxesandarrows.com/view/ui-pattern">Boxes and Arrows</a>. Besides a quick discussion of issues around how traditional guideline documents don&#8217;t scale, and alternative solutions, this article includes an excellent set of links to UI pattern libraries.</p>



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		</item>
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		<title>Typography for Lawyers</title>
		<link>http://www.reachcustomersonline.com/2009/06/29/07.58.48/</link>
		<comments>http://www.reachcustomersonline.com/2009/06/29/07.58.48/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 14:58:48 +0000</pubDate>
		<dc:creator>TimSlavin</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Design]]></category>

		<category><![CDATA[Fonts]]></category>

		<category><![CDATA[Graphic Design]]></category>

		<category><![CDATA[Legal Issues]]></category>

		<category><![CDATA[Mother Lode]]></category>

		<guid isPermaLink="false">http://www.reachcustomersonline.com/2009/06/29/07.58.48/</guid>
		<description><![CDATA[<p>&#8220;Even though the legal profession depends heavily on writing, legal typography is often poor. Some blame lies with the strict typographic constraints that control certain legal documents (e.g. court rules regarding the format of pleadings).But the rest of the blame lies with lawyers. To be fair, I assume this is for lack of information, not lack of will. This website tries to fill that void. There are numerous guides on typography for generalists available but none specifically aimed at lawyers. So as one of the few typographers-turned-attorneys in America (yes, there are others) I figure that if I don’t do it, nobody will.&#8221;</p>
<p>From <a href="http://www.typographyforlawyers.com/" target="_blank">Typography for Lawyers</a>. Found through <a href="http://thenonbillablehour.typepad.com/nonbillable_hour/2009/06/whats-your-type.html" target="_blank">The (Non)Billable Hour</a>. This is a truly excellent introduction to typography geared towards all lay people. While it is hard to explain typography with words, showing people two examples of fonts that say the same thing, as this site does, explains it all to the average person.</p>
<p>My only quibble is that the layout is too wide even for 1024&#215;768 screens. And you need to click into the site to get to the content, starting with the About page. However, that&#8217;s exactly the way legal documents usually work so it is no wonder.</p>



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<br/><br/><div style="display:block"><small><em>posted in <a href="http://www.reachcustomersonline.com/content/sections/business/">Business</a> by TimSlavin <a href="http://www.reachcustomersonline.com/2009/06/29/07.58.48/#comments">Leave A Comment</a><br />&copy;2009 <a href="http://www.reachcustomersonline.com">ReachCustomersOnline.com</a>. All Rights Reserved.</em></small></div>]]></description>
			<content:encoded><![CDATA[<p>&#8220;Even though the legal profession depends heavily on writing, legal typography is often poor. Some blame lies with the strict typographic constraints that control certain legal documents (e.g. court rules regarding the format of pleadings).But the rest of the blame lies with lawyers. To be fair, I assume this is for lack of information, not lack of will. This website tries to fill that void. There are numerous guides on typography for generalists available but none specifically aimed at lawyers. So as one of the few typographers-turned-attorneys in America (yes, there are others) I figure that if I don’t do it, nobody will.&#8221;</p>
<p>From <a href="http://www.typographyforlawyers.com/" target="_blank">Typography for Lawyers</a>. Found through <a href="http://thenonbillablehour.typepad.com/nonbillable_hour/2009/06/whats-your-type.html" target="_blank">The (Non)Billable Hour</a>. This is a truly excellent introduction to typography geared towards all lay people. While it is hard to explain typography with words, showing people two examples of fonts that say the same thing, as this site does, explains it all to the average person.</p>
<p>My only quibble is that the layout is too wide even for 1024&#215;768 screens. And you need to click into the site to get to the content, starting with the About page. However, that&#8217;s exactly the way legal documents usually work so it is no wonder.</p>



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		<title>Need Something? Talk To My Right Ear</title>
		<link>http://www.reachcustomersonline.com/2009/06/29/07.34.35/</link>
		<comments>http://www.reachcustomersonline.com/2009/06/29/07.34.35/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 14:34:35 +0000</pubDate>
		<dc:creator>TimSlavin</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Fun Stuff]]></category>

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		<guid isPermaLink="false">http://www.reachcustomersonline.com/2009/06/29/07.34.35/</guid>
		<description><![CDATA[<p>We humans prefer to be addressed in our right ear and are more likely to perform a task when we receive the request in our right ear rather than our left. In a series of three studies, looking at ear preference in communication between humans, Dr. Luca Tommasi and Daniele Marzoli from the University &#8220;Gabriele d&#8217;Annunzio&#8221; in Chieti, Italy, show that a natural side bias, depending on hemispheric asymmetry in the brain, manifests itself in everyday human behavior.</p>
<p>From <a href="http://www.sciencedaily.com/releases/2009/06/090623090705.htm" target="_blank">Need Something? Talk To My Right Ear</a> in Science Daily. Found through <a href="http://hivelogic.com/" target="_blank">HiveLogic</a>.</p>
<p>Best part is that the tests were done in a noisy nightclub asking people for cigarettes. Probably the worst place to have a conversation. This research suggests that when you pitch your clients, you should always directly face their right ear.</p>



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<br/><br/><div style="display:block"><small><em>posted in <a href="http://www.reachcustomersonline.com/content/sections/business/">Business</a> by TimSlavin <a href="http://www.reachcustomersonline.com/2009/06/29/07.34.35/#comments">Leave A Comment</a><br />&copy;2009 <a href="http://www.reachcustomersonline.com">ReachCustomersOnline.com</a>. All Rights Reserved.</em></small></div>]]></description>
			<content:encoded><![CDATA[<p>We humans prefer to be addressed in our right ear and are more likely to perform a task when we receive the request in our right ear rather than our left. In a series of three studies, looking at ear preference in communication between humans, Dr. Luca Tommasi and Daniele Marzoli from the University &#8220;Gabriele d&#8217;Annunzio&#8221; in Chieti, Italy, show that a natural side bias, depending on hemispheric asymmetry in the brain, manifests itself in everyday human behavior.</p>
<p>From <a href="http://www.sciencedaily.com/releases/2009/06/090623090705.htm" target="_blank">Need Something? Talk To My Right Ear</a> in Science Daily. Found through <a href="http://hivelogic.com/" target="_blank">HiveLogic</a>.</p>
<p>Best part is that the tests were done in a noisy nightclub asking people for cigarettes. Probably the worst place to have a conversation. This research suggests that when you pitch your clients, you should always directly face their right ear.</p>



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		</item>
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		<title>(Mostly) Free Website Monitoring Tools</title>
		<link>http://www.reachcustomersonline.com/2009/06/25/05.44.54/</link>
		<comments>http://www.reachcustomersonline.com/2009/06/25/05.44.54/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 12:44:54 +0000</pubDate>
		<dc:creator>TimSlavin</dc:creator>
		
		<category><![CDATA[ECommerce]]></category>

		<category><![CDATA[Mother Lode]]></category>

		<category><![CDATA[Programmers]]></category>

		<category><![CDATA[Useful Tools and Services]]></category>

		<category><![CDATA[Web Designers]]></category>

		<guid isPermaLink="false">http://www.reachcustomersonline.com/?p=2406</guid>
		<description><![CDATA[<p>Recently came across two articles about free website monitoring tools, <a href="http://garmahis.com/tools/free-website-uptime-monitoring-services/" target="_blank">Top 10 Free Website Uptime Monitoring Services</a>, from Design Live, and <a href="http://sixrevisions.com/tools/12-excellent-free-tools-for-monitoring-your-sites-uptime/" target="_blank">12 Excellent Free Tools for Monitoring Your Sites Uptime</a>, from Six Revisions. Both articles are good for identifying possible services to use. Both have some overlap in the services they document. (I&#8217;ve also covered this topic before, <a href="http://www.reachcustomersonline.com/2008/04/08/11.07.17/">Website Monitoring and Support Software</a>).</p>
<p>However, articles like this are a mile wide and an inch deep. For example, some of these free services take up to 60 minutes to notify you if there is a failure. There also could be lag time between the time the monitoring service is notified and the time they send an email or SMS to you. At least one solution involves placing a file on your web server, which yields more detailed data to monitor. In short, the free option for many of these services is limited in ways that might not be useful. So it is caveat emptor, or buyer beware.</p>
<p>I have played with Montastic and Basic State. Montastic is fine. Basic State yesterday caught a server failure within fifteen minutes, which is great for free. Their daily status emails also are useful. I&#8217;d also check out the comments on these articles for more vendors. I found <a href="http://serverdensity.com" target="_blank">Server Density</a> that way.</p>
<p>My recommendation is to compare all services, try the services that meet your needs and then, if you need to, pay for the service. Despite what these articles promise, it is possible but unlikely you will find a free service that does exactly what you want. But free is enough to try these services, to find what works for your website(s).</p>



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<br/><br/><div style="display:block"><small><em>posted in <a href="http://www.reachcustomersonline.com/content/content-topics/ecommerce/">ECommerce</a> by TimSlavin <a href="http://www.reachcustomersonline.com/2009/06/25/05.44.54/#comments">Leave A Comment</a><br />&copy;2009 <a href="http://www.reachcustomersonline.com">ReachCustomersOnline.com</a>. All Rights Reserved.</em></small></div>]]></description>
			<content:encoded><![CDATA[<p>Recently came across two articles about free website monitoring tools, <a href="http://garmahis.com/tools/free-website-uptime-monitoring-services/" target="_blank">Top 10 Free Website Uptime Monitoring Services</a>, from Design Live, and <a href="http://sixrevisions.com/tools/12-excellent-free-tools-for-monitoring-your-sites-uptime/" target="_blank">12 Excellent Free Tools for Monitoring Your Sites Uptime</a>, from Six Revisions. Both articles are good for identifying possible services to use. Both have some overlap in the services they document. (I&#8217;ve also covered this topic before, <a href="http://www.reachcustomersonline.com/2008/04/08/11.07.17/">Website Monitoring and Support Software</a>).</p>
<p>However, articles like this are a mile wide and an inch deep. For example, some of these free services take up to 60 minutes to notify you if there is a failure. There also could be lag time between the time the monitoring service is notified and the time they send an email or SMS to you. At least one solution involves placing a file on your web server, which yields more detailed data to monitor. In short, the free option for many of these services is limited in ways that might not be useful. So it is caveat emptor, or buyer beware.</p>
<p>I have played with Montastic and Basic State. Montastic is fine. Basic State yesterday caught a server failure within fifteen minutes, which is great for free. Their daily status emails also are useful. I&#8217;d also check out the comments on these articles for more vendors. I found <a href="http://serverdensity.com" target="_blank">Server Density</a> that way.</p>
<p>My recommendation is to compare all services, try the services that meet your needs and then, if you need to, pay for the service. Despite what these articles promise, it is possible but unlikely you will find a free service that does exactly what you want. But free is enough to try these services, to find what works for your website(s).</p>



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		</item>
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		<title>Outlook is Broken, Let&#8217;s Fix It</title>
		<link>http://www.reachcustomersonline.com/2009/06/24/07.51.36/</link>
		<comments>http://www.reachcustomersonline.com/2009/06/24/07.51.36/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 14:51:36 +0000</pubDate>
		<dc:creator>TimSlavin</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[Email Marketing]]></category>

		<category><![CDATA[HTML, CSS, XML, ...]]></category>

		<guid isPermaLink="false">http://www.reachcustomersonline.com/?p=2399</guid>
		<description><![CDATA[<p>&#8220;Microsoft have confirmed they plan on using the Word rendering engine to display HTML emails in Outlook 2010. This means for the next 5 years your email designs will need tables for layout, have no support for CSS like float and position, no background images and lots more.&#8221;</p>
<p>From <a href="http://fixoutlook.org" target="_blank">FixOutlook.org</a>. You&#8217;ll need a Twitter account to participate, although anyone can go to <a href="http://blogs.msdn.com/outlook/archive/2009/06/24/the-power-of-word-in-outlook.aspx" target="_blank">the Microsoft site</a> and and complain/suggest they either fix their Word rendering engine or not use it in Outlook 2010. It&#8217;s rather odd, too, given the outrage a few years ago when Microsoft pre-emptively switched the HTML rendering engine to their crippled Word HTML rendering engine. While that decision made business sense &#8212; it&#8217;s less cost and less complexity to use one tool across multiple software packages, it is amazing they still have not fixed the very broken Word HTML rendering engine. They&#8217;ve had years.</p>
<p>In any event, the FixOutlook.org site also is interesting because they&#8217;re gathering all the tweets and avatars. So it&#8217;s a visual representation of the hive mind. Very cool. Now is a good time to speak up on this issue.</p>
<p>And, if you missed it, Steve Ballmer of Microsoft <a href="http://www.bloomberg.com/apps/news?pid=20601087&#038;sid=aAKluP7yIwJY" target="_blank">recently told Blooomberg</a> that, in response to the Obama Administration closing a corporate tax loophole, &#8220;We’re better off taking lots of people and moving them out of the U.S. as opposed to keeping them inside the U.S.&#8221; While corporate profits are important, so is the ability of Americans to have high paying jobs so they can buy houses, send kids to school, take vacations, and buy stuff like Microsoft software. It&#8217;s a matter of balance. With this Outlook 2010 decision, and comments about destroying US jobs to avoid taxes, Microsoft seems very out of balance lately.</p>



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<br/><br/><div style="display:block"><small><em>posted in <a href="http://www.reachcustomersonline.com/content/content-topics/design/">Design</a> by TimSlavin <a href="http://www.reachcustomersonline.com/2009/06/24/07.51.36/#comments">Leave A Comment</a><br />&copy;2009 <a href="http://www.reachcustomersonline.com">ReachCustomersOnline.com</a>. All Rights Reserved.</em></small></div>]]></description>
			<content:encoded><![CDATA[<p>&#8220;Microsoft have confirmed they plan on using the Word rendering engine to display HTML emails in Outlook 2010. This means for the next 5 years your email designs will need tables for layout, have no support for CSS like float and position, no background images and lots more.&#8221;</p>
<p>From <a href="http://fixoutlook.org" target="_blank">FixOutlook.org</a>. You&#8217;ll need a Twitter account to participate, although anyone can go to <a href="http://blogs.msdn.com/outlook/archive/2009/06/24/the-power-of-word-in-outlook.aspx" target="_blank">the Microsoft site</a> and and complain/suggest they either fix their Word rendering engine or not use it in Outlook 2010. It&#8217;s rather odd, too, given the outrage a few years ago when Microsoft pre-emptively switched the HTML rendering engine to their crippled Word HTML rendering engine. While that decision made business sense &#8212; it&#8217;s less cost and less complexity to use one tool across multiple software packages, it is amazing they still have not fixed the very broken Word HTML rendering engine. They&#8217;ve had years.</p>
<p>In any event, the FixOutlook.org site also is interesting because they&#8217;re gathering all the tweets and avatars. So it&#8217;s a visual representation of the hive mind. Very cool. Now is a good time to speak up on this issue.</p>
<p>And, if you missed it, Steve Ballmer of Microsoft <a href="http://www.bloomberg.com/apps/news?pid=20601087&#038;sid=aAKluP7yIwJY" target="_blank">recently told Blooomberg</a> that, in response to the Obama Administration closing a corporate tax loophole, &#8220;We’re better off taking lots of people and moving them out of the U.S. as opposed to keeping them inside the U.S.&#8221; While corporate profits are important, so is the ability of Americans to have high paying jobs so they can buy houses, send kids to school, take vacations, and buy stuff like Microsoft software. It&#8217;s a matter of balance. With this Outlook 2010 decision, and comments about destroying US jobs to avoid taxes, Microsoft seems very out of balance lately.</p>



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		</item>
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		<title>View Your Web Pages in Multiple Versions of Internet Explorer Browsers</title>
		<link>http://www.reachcustomersonline.com/2009/05/26/22.15.58/</link>
		<comments>http://www.reachcustomersonline.com/2009/05/26/22.15.58/#comments</comments>
		<pubDate>Wed, 27 May 2009 05:15:58 +0000</pubDate>
		<dc:creator>TimSlavin</dc:creator>
		
		<category><![CDATA[HTML, CSS, XML, ...]]></category>

		<category><![CDATA[Interface Design]]></category>

		<category><![CDATA[Mother Lode]]></category>

		<category><![CDATA[Programmers]]></category>

		<category><![CDATA[Programming]]></category>

		<category><![CDATA[Useful Tools and Services]]></category>

		<category><![CDATA[Web Designers]]></category>

		<guid isPermaLink="false">http://www.reachcustomersonline.com/?p=2394</guid>
		<description><![CDATA[<p>&#8220;How many times have you had to debug your web pages on virtual or multiple machines running different versions of Internet Explorer? Or had to wait for a slow web service to return renderings of your pages?</p>
<p>You don&#8217;t have to do that anymore. Now you can debug your pages on multiple versions of IE on the same machine that you use for Web development.&#8221;</p>
<p>From the <a href="http://blogs.msdn.com/xweb/archive/2009/03/18/Microsoft-Expression-Web-SuperPreview-for-Windows-Internet-Explorer.aspx" target="_blank">MSDN Blog</a> about Microsoft Expression Web SuperPreview. Found while searching for the next best thing after <a href="http://tredosoft.com/Multiple_IE" target="_blank">Multiple IE</a>, an earlier solution to let web designers and developers test their pages in multiple versions of the Internet Explorer web browsers. Multiple IE is no longer supported, and IE8 is out, so Microsoft&#8217;s Super Preview software looks like a decent alternative. (The only problem? Take a wild guess. The software is bloated, 250MB. Probably worth it since it is a Microsoft solution to a Microsoft problem. But you&#8217;ll need extra time to download their software.)</p>
<p>Other options appear to be <a href="http://www.my-debugbar.com/wiki/IETester/HomePage" target="_blank">IE Tester</a> and <a href="http://www.xenocode.com/browsers/" target="_blank">Xenocode Browser Sandbox</a>.</p>
<p>The most lightweight option probably is <a href="http://westciv.com/xray/" target="_blank">WestCiv&#8217;s X-Ray bookmark utility</a>. It is hands down the slickest utility for web designers. Select the X-Ray bookmark then click any part of any web page and see all sorts of useful detail. I can&#8217;t get X-Ray to work with IE6, to show me all those nasty bug effects, but X-Ray does work on IE7, Google Chrome, Safari, and Firefox. So it&#8217;s a very lightweight easy solution to figuring out how your pages are being rendered across multiple browsers. And how somebody coded a neat web page design.</p>



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<br/><br/><div style="display:block"><small><em>posted in <a href="http://www.reachcustomersonline.com/content/content-topics/html-css-xml/">HTML, CSS, XML, ...</a> by TimSlavin <a href="http://www.reachcustomersonline.com/2009/05/26/22.15.58/#comments">Leave A Comment</a><br />&copy;2009 <a href="http://www.reachcustomersonline.com">ReachCustomersOnline.com</a>. All Rights Reserved.</em></small></div>]]></description>
			<content:encoded><![CDATA[<p>&#8220;How many times have you had to debug your web pages on virtual or multiple machines running different versions of Internet Explorer? Or had to wait for a slow web service to return renderings of your pages?</p>
<p>You don&#8217;t have to do that anymore. Now you can debug your pages on multiple versions of IE on the same machine that you use for Web development.&#8221;</p>
<p>From the <a href="http://blogs.msdn.com/xweb/archive/2009/03/18/Microsoft-Expression-Web-SuperPreview-for-Windows-Internet-Explorer.aspx" target="_blank">MSDN Blog</a> about Microsoft Expression Web SuperPreview. Found while searching for the next best thing after <a href="http://tredosoft.com/Multiple_IE" target="_blank">Multiple IE</a>, an earlier solution to let web designers and developers test their pages in multiple versions of the Internet Explorer web browsers. Multiple IE is no longer supported, and IE8 is out, so Microsoft&#8217;s Super Preview software looks like a decent alternative. (The only problem? Take a wild guess. The software is bloated, 250MB. Probably worth it since it is a Microsoft solution to a Microsoft problem. But you&#8217;ll need extra time to download their software.)</p>
<p>Other options appear to be <a href="http://www.my-debugbar.com/wiki/IETester/HomePage" target="_blank">IE Tester</a> and <a href="http://www.xenocode.com/browsers/" target="_blank">Xenocode Browser Sandbox</a>.</p>
<p>The most lightweight option probably is <a href="http://westciv.com/xray/" target="_blank">WestCiv&#8217;s X-Ray bookmark utility</a>. It is hands down the slickest utility for web designers. Select the X-Ray bookmark then click any part of any web page and see all sorts of useful detail. I can&#8217;t get X-Ray to work with IE6, to show me all those nasty bug effects, but X-Ray does work on IE7, Google Chrome, Safari, and Firefox. So it&#8217;s a very lightweight easy solution to figuring out how your pages are being rendered across multiple browsers. And how somebody coded a neat web page design.</p>



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		</item>
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		<title>De-friending Professional Contacts on Facebook</title>
		<link>http://www.reachcustomersonline.com/2009/05/22/09.30.38/</link>
		<comments>http://www.reachcustomersonline.com/2009/05/22/09.30.38/#comments</comments>
		<pubDate>Fri, 22 May 2009 16:30:38 +0000</pubDate>
		<dc:creator>TimSlavin</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Community]]></category>

		<category><![CDATA[Internet & Culture]]></category>

		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.reachcustomersonline.com/?p=2389</guid>
		<description><![CDATA[<p>&#8220;I recently restricted my Facebook <span class="Apple-converted-space"></span>account to close friends and family and &#8220;de-friended&#8221; 205 people. Click after click banished former and current managers, co-workers and other professional contacts. They can no longer access my page on the social networking site.<span class="Apple-style-span" style="border-collapse: separate; color: #000000; font-family: Arial; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"></p>
<p style="margin: 16px 13px 16px 0px; padding: 0px; font-family: Helvetica,Arial,sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 0.9em; line-height: 1.3em; font-size-adjust: none; font-stretch: normal; -x-system-font: none;">I wanted to tell them, &#8220;It&#8217;s not you, it&#8217;s me. I just need more privacy. I know you don&#8217;t care about my vacation pictures.&#8221;</p>
<p style="margin: 16px 13px 16px 0px; padding: 0px; font-family: Helvetica,Arial,sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 0.9em; line-height: 1.3em; font-size-adjust: none; font-stretch: normal; -x-system-font: none;">From <a href="http://www.azcentral.com/business/articles/2009/05/17/20090517biz-social0517me.html" target="_self">Arizona Central</a>. While Facebook has ways to, up front as you set up, to limit access to your profile, this article talks briefly about people who set up their account to be open then later change their mind. I point this out because it is another example of how people are learning to think in social contexts online. For myself, I use LinkedIn to connect with my professional contacts and Facebook for family and close friends.</p>
<p></span></p>



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<br/><br/><div style="display:block"><small><em>posted in <a href="http://www.reachcustomersonline.com/content/sections/business/">Business</a> by TimSlavin <a href="http://www.reachcustomersonline.com/2009/05/22/09.30.38/#comments">Leave A Comment</a><br />&copy;2009 <a href="http://www.reachcustomersonline.com">ReachCustomersOnline.com</a>. All Rights Reserved.</em></small></div>]]></description>
			<content:encoded><![CDATA[<p>&#8220;I recently restricted my Facebook <span class="Apple-converted-space"></span>account to close friends and family and &#8220;de-friended&#8221; 205 people. Click after click banished former and current managers, co-workers and other professional contacts. They can no longer access my page on the social networking site.<span class="Apple-style-span" style="border-collapse: separate; color: #000000; font-family: Arial; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"></p>
<p style="margin: 16px 13px 16px 0px; padding: 0px; font-family: Helvetica,Arial,sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 0.9em; line-height: 1.3em; font-size-adjust: none; font-stretch: normal; -x-system-font: none;">I wanted to tell them, &#8220;It&#8217;s not you, it&#8217;s me. I just need more privacy. I know you don&#8217;t care about my vacation pictures.&#8221;</p>
<p style="margin: 16px 13px 16px 0px; padding: 0px; font-family: Helvetica,Arial,sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 0.9em; line-height: 1.3em; font-size-adjust: none; font-stretch: normal; -x-system-font: none;">From <a href="http://www.azcentral.com/business/articles/2009/05/17/20090517biz-social0517me.html" target="_self">Arizona Central</a>. While Facebook has ways to, up front as you set up, to limit access to your profile, this article talks briefly about people who set up their account to be open then later change their mind. I point this out because it is another example of how people are learning to think in social contexts online. For myself, I use LinkedIn to connect with my professional contacts and Facebook for family and close friends.</p>
<p></span></p>



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		</item>
		<item>
		<title>Top 10 Interaction Design Articles?</title>
		<link>http://www.reachcustomersonline.com/2009/05/21/09.46.18/</link>
		<comments>http://www.reachcustomersonline.com/2009/05/21/09.46.18/#comments</comments>
		<pubDate>Thu, 21 May 2009 16:46:18 +0000</pubDate>
		<dc:creator>TimSlavin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.reachcustomersonline.com/?p=2391</guid>
		<description><![CDATA[<p>IxDA, an online group of interaction designers, has an interesting thread, <a href="http://www.ixda.org/discuss.php?post=41955" target="_blank">Top 10 Must Read Artcles</a>, that lists articles and books worth a read. For example, <a href="http://www.wired.com/gadgets/wireless/magazine/16-02/ff_iphone?currentPage=1" target="_blank">The Untold Story: How the iPhone Blew Up the Wireless Industry</a> is both about interaction design and the product design process. <a href="http://www.asktog.com/papers/raskinintuit.html" target="_blank">Intuitive Equals Familiar</a> has some very subtle and interesting insights into what the word intuitive might really mean, especially in terms of computers and software. There are more great links in the IxDA thread.</p>



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<br/><br/><div style="display:block"><small><em>posted in <a href="http://www.reachcustomersonline.com/content/uncategorized/">Uncategorized</a> by TimSlavin <a href="http://www.reachcustomersonline.com/2009/05/21/09.46.18/#comments">Leave A Comment</a><br />&copy;2009 <a href="http://www.reachcustomersonline.com">ReachCustomersOnline.com</a>. All Rights Reserved.</em></small></div>]]></description>
			<content:encoded><![CDATA[<p>IxDA, an online group of interaction designers, has an interesting thread, <a href="http://www.ixda.org/discuss.php?post=41955" target="_blank">Top 10 Must Read Artcles</a>, that lists articles and books worth a read. For example, <a href="http://www.wired.com/gadgets/wireless/magazine/16-02/ff_iphone?currentPage=1" target="_blank">The Untold Story: How the iPhone Blew Up the Wireless Industry</a> is both about interaction design and the product design process. <a href="http://www.asktog.com/papers/raskinintuit.html" target="_blank">Intuitive Equals Familiar</a> has some very subtle and interesting insights into what the word intuitive might really mean, especially in terms of computers and software. There are more great links in the IxDA thread.</p>



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		<title>Got an unusual name? Facebook may think it&#8217;s fake</title>
		<link>http://www.reachcustomersonline.com/2009/05/21/09.24.12/</link>
		<comments>http://www.reachcustomersonline.com/2009/05/21/09.24.12/#comments</comments>
		<pubDate>Thu, 21 May 2009 16:24:12 +0000</pubDate>
		<dc:creator>TimSlavin</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Internet & Culture]]></category>

		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.reachcustomersonline.com/?p=2386</guid>
		<description><![CDATA[<p>&#8220;<span class="Apple-style-span" style="border-collapse: separate; color: #000000; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"></p>
<p style="border-width: 0px; margin: 0px; padding: 0px 0px 1em;">Alicia Istanbul woke up one recent Wednesday to find herself locked out of the Facebook account she opened in 2007, one Facebook suddenly deemed fake.</p>
<p style="border-width: 0px; margin: 0px; padding: 0px 0px 1em;">The stay-at-home mom was cut off not only from her 330 friends, including many she had no other way of contacting, but also from the pages she had set up for the jewelry design business she runs from her Atlanta-area home.</p>
<p style="border-width: 0px; margin: 0px; padding: 0px 0px 1em;">Although Istanbul understands why Facebook insists on having real people behind real names for every account, she wonders why the online hangout didn&#8217;t simply ask before acting.&#8221;</p>
<p style="border-width: 0px; margin: 0px; padding: 0px 0px 1em;">From the <a href="http://www.google.com/hostednews/ap/article/ALeqM5jDZm-fT5nE7aT-Z0NxeqKw-HdLLQD988OLH00" target="_blank">Associated Press</a>. Most interesting is that this Facebook policy forces people to change the spelling of their names, thus defeating the primary way people find each other. I&#8217;ve noticed, for example, that my wife and other married women often use their original last name in their Facebook profiles so childhood friends can find them easily. As the article points out, Facebook&#8217;s policy hurts a lot of innocent people while letting other obvious fake names on their system.</p>
<p></span></p>



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<br/><br/><div style="display:block"><small><em>posted in <a href="http://www.reachcustomersonline.com/content/sections/business/">Business</a> by TimSlavin <a href="http://www.reachcustomersonline.com/2009/05/21/09.24.12/#comments">Leave A Comment</a><br />&copy;2009 <a href="http://www.reachcustomersonline.com">ReachCustomersOnline.com</a>. All Rights Reserved.</em></small></div>]]></description>
			<content:encoded><![CDATA[<p>&#8220;<span class="Apple-style-span" style="border-collapse: separate; color: #000000; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"></p>
<p style="border-width: 0px; margin: 0px; padding: 0px 0px 1em;">Alicia Istanbul woke up one recent Wednesday to find herself locked out of the Facebook account she opened in 2007, one Facebook suddenly deemed fake.</p>
<p style="border-width: 0px; margin: 0px; padding: 0px 0px 1em;">The stay-at-home mom was cut off not only from her 330 friends, including many she had no other way of contacting, but also from the pages she had set up for the jewelry design business she runs from her Atlanta-area home.</p>
<p style="border-width: 0px; margin: 0px; padding: 0px 0px 1em;">Although Istanbul understands why Facebook insists on having real people behind real names for every account, she wonders why the online hangout didn&#8217;t simply ask before acting.&#8221;</p>
<p style="border-width: 0px; margin: 0px; padding: 0px 0px 1em;">From the <a href="http://www.google.com/hostednews/ap/article/ALeqM5jDZm-fT5nE7aT-Z0NxeqKw-HdLLQD988OLH00" target="_blank">Associated Press</a>. Most interesting is that this Facebook policy forces people to change the spelling of their names, thus defeating the primary way people find each other. I&#8217;ve noticed, for example, that my wife and other married women often use their original last name in their Facebook profiles so childhood friends can find them easily. As the article points out, Facebook&#8217;s policy hurts a lot of innocent people while letting other obvious fake names on their system.</p>
<p></span></p>



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		<title>How to Develop a Facebook Page that Attracts Millions of Fans</title>
		<link>http://www.reachcustomersonline.com/2009/03/17/10.46.00/</link>
		<comments>http://www.reachcustomersonline.com/2009/03/17/10.46.00/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 17:46:00 +0000</pubDate>
		<dc:creator>TimSlavin</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Business Planning]]></category>

		<category><![CDATA[Customer Relationship Management]]></category>

		<category><![CDATA[Future Trends]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Mother Lode]]></category>

		<category><![CDATA[Online Communities]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Web Designers]]></category>

		<guid isPermaLink="false">http://www.reachcustomersonline.com/?p=2375</guid>
		<description><![CDATA[<p>&#8220;There are numerous ways for brands to leverage Facebook but the overall branded experience is becoming increasingly integrated into a single offering as the new Pages product highlights. So what are the primary benefits and changes for the new branded pages?&#8221;</p>
<p>From <a title="Link to how-to article about creating a Facebook page for businesses" href="http://www.allfacebook.com/2009/03/facebook-page-strategy/" target="_blank">AllFacebook</a>. This article nicely describes how to take advantage of Facebook for your business. It is extremely comprehensive, an excellent how-to and checklist for your pages.</p>
<p>In reading this, however, it struck me that Facebook does (or soon will do) everything a good corporate website must. A Facebook business page is a second website. Only it has better tools to connect with customers and a platform to expose your business to many more people than a search engine (see also John Battelle&#8217;s Searchblog article, <a title="Link to article about how social media is replacing search engines" href="http://battellemedia.com/archives/004858.php" target="_blank">The Conversation is Shifting</a>).</p>



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<br/><br/><div style="display:block"><small><em>posted in <a href="http://www.reachcustomersonline.com/content/sections/business/">Business</a> by TimSlavin <a href="http://www.reachcustomersonline.com/2009/03/17/10.46.00/#comments">Leave A Comment</a><br />&copy;2009 <a href="http://www.reachcustomersonline.com">ReachCustomersOnline.com</a>. All Rights Reserved.</em></small></div>]]></description>
			<content:encoded><![CDATA[<p>&#8220;There are numerous ways for brands to leverage Facebook but the overall branded experience is becoming increasingly integrated into a single offering as the new Pages product highlights. So what are the primary benefits and changes for the new branded pages?&#8221;</p>
<p>From <a title="Link to how-to article about creating a Facebook page for businesses" href="http://www.allfacebook.com/2009/03/facebook-page-strategy/" target="_blank">AllFacebook</a>. This article nicely describes how to take advantage of Facebook for your business. It is extremely comprehensive, an excellent how-to and checklist for your pages.</p>
<p>In reading this, however, it struck me that Facebook does (or soon will do) everything a good corporate website must. A Facebook business page is a second website. Only it has better tools to connect with customers and a platform to expose your business to many more people than a search engine (see also John Battelle&#8217;s Searchblog article, <a title="Link to article about how social media is replacing search engines" href="http://battellemedia.com/archives/004858.php" target="_blank">The Conversation is Shifting</a>).</p>



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		</item>
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		<title>Ask Jeremiah: The Comprehensive FAQ Guide to Twitter</title>
		<link>http://www.reachcustomersonline.com/2009/03/17/09.04.27/</link>
		<comments>http://www.reachcustomersonline.com/2009/03/17/09.04.27/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 16:04:27 +0000</pubDate>
		<dc:creator>TimSlavin</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Mother Lode]]></category>

		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.reachcustomersonline.com/?p=2378</guid>
		<description><![CDATA[<p><a title="Link to excellent FAQ about Twitter" href="http://www.web-strategist.com/blog/2009/03/11/ask-jeremiah-comprehensive-faq-guide-to-twitter/" target="_blank">Jeremiah Owyang</a>, a social media analyst at Forrester, has started to compile a terrific list of questions and answers about all things Twitter. This includes the lingo as well as practical issues like how to use the service, who to follow, why only 140 characters for tweets, and so on. It&#8217;s really the most friendly and thorough FAQ I&#8217;ve seen. Plus you can ask your own question if you don&#8217;t see yours listed.</p>



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<br/><br/><div style="display:block"><small><em>posted in <a href="http://www.reachcustomersonline.com/content/sections/business/">Business</a> by TimSlavin <a href="http://www.reachcustomersonline.com/2009/03/17/09.04.27/#comments">Leave A Comment</a><br />&copy;2009 <a href="http://www.reachcustomersonline.com">ReachCustomersOnline.com</a>. All Rights Reserved.</em></small></div>]]></description>
			<content:encoded><![CDATA[<p><a title="Link to excellent FAQ about Twitter" href="http://www.web-strategist.com/blog/2009/03/11/ask-jeremiah-comprehensive-faq-guide-to-twitter/" target="_blank">Jeremiah Owyang</a>, a social media analyst at Forrester, has started to compile a terrific list of questions and answers about all things Twitter. This includes the lingo as well as practical issues like how to use the service, who to follow, why only 140 characters for tweets, and so on. It&#8217;s really the most friendly and thorough FAQ I&#8217;ve seen. Plus you can ask your own question if you don&#8217;t see yours listed.</p>



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		<title>Complete Beginner&#8217;s Guide to Information Architecture</title>
		<link>http://www.reachcustomersonline.com/2009/03/16/09.32.13/</link>
		<comments>http://www.reachcustomersonline.com/2009/03/16/09.32.13/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 16:32:13 +0000</pubDate>
		<dc:creator>TimSlavin</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Information Architects]]></category>

		<category><![CDATA[Information Architecture]]></category>

		<category><![CDATA[Web Designers]]></category>

		<guid isPermaLink="false">http://www.reachcustomersonline.com/?p=2373</guid>
		<description><![CDATA[<p class="important">&#8220;Information architecture is an often misunderstood job title. Are they Designers? Developers? Managers? All of the above? In this article we’ll discuss what information architecture is, why it’s related to usability, and what are the common tools/programs used in information architecture.</p>
<p>Along the way we’ll share some of the tweeters, books, and resources we found useful for budding information architects. Even if you’re familiar with the discipline already, you can probably pick up something you’ve missed.&#8221;</p>
<p>From <a title="Link to article about information architecture" href="http://www.uxbooth.com/blog/complete-beginners-guide-to-information-architecture/" target="_blank">UXBooth</a>. This article is comprehensive but the data is presented in neat little boxes, for example, links to the Twitter addresses for several information architects and links to software used to create information maps, not a ton of prose. But the insights are thorough. Information architecture is both a distinct skill set requiring you hire someone to do it and a skill that business and software program managers should possess.</p>



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<br/><br/><div style="display:block"><small><em>posted in <a href="http://www.reachcustomersonline.com/content/sections/business/">Business</a> by TimSlavin <a href="http://www.reachcustomersonline.com/2009/03/16/09.32.13/#comments">Leave A Comment</a><br />&copy;2009 <a href="http://www.reachcustomersonline.com">ReachCustomersOnline.com</a>. All Rights Reserved.</em></small></div>]]></description>
			<content:encoded><![CDATA[<p class="important">&#8220;Information architecture is an often misunderstood job title. Are they Designers? Developers? Managers? All of the above? In this article we’ll discuss what information architecture is, why it’s related to usability, and what are the common tools/programs used in information architecture.</p>
<p>Along the way we’ll share some of the tweeters, books, and resources we found useful for budding information architects. Even if you’re familiar with the discipline already, you can probably pick up something you’ve missed.&#8221;</p>
<p>From <a title="Link to article about information architecture" href="http://www.uxbooth.com/blog/complete-beginners-guide-to-information-architecture/" target="_blank">UXBooth</a>. This article is comprehensive but the data is presented in neat little boxes, for example, links to the Twitter addresses for several information architects and links to software used to create information maps, not a ton of prose. But the insights are thorough. Information architecture is both a distinct skill set requiring you hire someone to do it and a skill that business and software program managers should possess.</p>



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		<title>How to be a Software Program Manager</title>
		<link>http://www.reachcustomersonline.com/2009/03/16/09.08.37/</link>
		<comments>http://www.reachcustomersonline.com/2009/03/16/09.08.37/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 16:08:37 +0000</pubDate>
		<dc:creator>TimSlavin</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Business Planning]]></category>

		<category><![CDATA[Mother Lode]]></category>

		<category><![CDATA[Programmers]]></category>

		<category><![CDATA[Programming]]></category>

		<guid isPermaLink="false">http://www.reachcustomersonline.com/?p=2369</guid>
		<description><![CDATA[<p>&#8220;Having a good program manager is one of the secret formulas to making really great software. And you probably don’t have one on your team, because most teams don’t.</p>
<p>Charles Simonyi, the brilliant programmer who co-invented WYSIWYG word processing, dated Martha Stewart, made a billion dollars off of Microsoft stock and went into space, first tried to solve the Mythical Man Month problem of organizing really big software teams by creating one super duper überprogrammer writing the top-level functions, while handing off the implementation of the lower-level functions to a team of grunt junior-programmers as needed. They called this position program manager. Simonyi is brilliant, but this idea, not so much. Nobody wanted to be a grunt junior programmer, I guess.&#8221;</p>
<p>From <a title="Link to article about how to be a great software program manager" href="http://www.joelonsoftware.com/items/2009/03/09.html" target="_blank">Joel on Software</a>. This is an excellent, perhaps exhaustive, description of how best to manage software development projects. It&#8217;s a wonderful read, too. This article is excellent background for non-programmers as well as anyone involved in software programming.</p>
<p>In theory, software development should be amenable to the same processes used for any large scale creative project, for example, paintings where the assistant(s) set up the general work and the artist fills everything in, architectural photography (same dynamic: assistant(s) set up, the photographer comes in to add value), and so on. But software is notorious for failing when traditional organizational methods are used, as Spolsky notes in the quote above.</p>
<p>This article also has great insights, for example, making sure the program manager and programmers are peers and equals. This guarantees debate. Otherwise, if programmers report to the program manager or, worse, the development manager also is the program manager, then there is no debate among equals. Bottomline, the software program manager must be an advocate for the user and must earn the respect of the programmers and win them over to their user-centric solutions.</p>



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<br/><br/><div style="display:block"><small><em>posted in <a href="http://www.reachcustomersonline.com/content/sections/business/">Business</a> by TimSlavin <a href="http://www.reachcustomersonline.com/2009/03/16/09.08.37/#comments">Leave A Comment</a><br />&copy;2009 <a href="http://www.reachcustomersonline.com">ReachCustomersOnline.com</a>. All Rights Reserved.</em></small></div>]]></description>
			<content:encoded><![CDATA[<p>&#8220;Having a good program manager is one of the secret formulas to making really great software. And you probably don’t have one on your team, because most teams don’t.</p>
<p>Charles Simonyi, the brilliant programmer who co-invented WYSIWYG word processing, dated Martha Stewart, made a billion dollars off of Microsoft stock and went into space, first tried to solve the Mythical Man Month problem of organizing really big software teams by creating one super duper überprogrammer writing the top-level functions, while handing off the implementation of the lower-level functions to a team of grunt junior-programmers as needed. They called this position program manager. Simonyi is brilliant, but this idea, not so much. Nobody wanted to be a grunt junior programmer, I guess.&#8221;</p>
<p>From <a title="Link to article about how to be a great software program manager" href="http://www.joelonsoftware.com/items/2009/03/09.html" target="_blank">Joel on Software</a>. This is an excellent, perhaps exhaustive, description of how best to manage software development projects. It&#8217;s a wonderful read, too. This article is excellent background for non-programmers as well as anyone involved in software programming.</p>
<p>In theory, software development should be amenable to the same processes used for any large scale creative project, for example, paintings where the assistant(s) set up the general work and the artist fills everything in, architectural photography (same dynamic: assistant(s) set up, the photographer comes in to add value), and so on. But software is notorious for failing when traditional organizational methods are used, as Spolsky notes in the quote above.</p>
<p>This article also has great insights, for example, making sure the program manager and programmers are peers and equals. This guarantees debate. Otherwise, if programmers report to the program manager or, worse, the development manager also is the program manager, then there is no debate among equals. Bottomline, the software program manager must be an advocate for the user and must earn the respect of the programmers and win them over to their user-centric solutions.</p>



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