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How To Create An Editorial Calendar to Publish Blogs, Facebook Fan Pages, Twitter, and Email Newsletters

TweetThis article is an exhaustive overview of how to design, create, and use an editorial calendar with links to additional articles, templates, and more. It brings you up to date on how best to create... 
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How To Code HTML Email Newsletters (All New Version)

Tweet My How to Code HTML Email Newsletters presentation is embedded below. My presentation also included a one-sheet with resources for coding HTML email newsletters.Please note a version of this article... 
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How to Pick an Online ECommerce Shopping Cart: 6 Carts Reviewed

TweetA more recent version of this article has been posted at SitePoint, which also has links to related articles that might be of interest. The SitePoint article also has a review of Google Checkout. Selling... 
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How To Do Basic Search Engine Optimization for Web Pages

TweetWhen a prospect or customer uses Google to find a product or service you offer, ideally you want your web pages to appear in the top 10 search results. There are many excellent articles online that... 
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How to Make New Year’s Resolutions You Can Keep

TweetNew Year’s resolutions are cliched. Many people make them. Few people remember them months later. However, clear resolutions can be a powerful way to boost your business. And January, after... 
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How To Build a Basic Email Marketing Capability

TweetPlease note that I’ve written a companion article to this one, How To Code HTML Email Newsletters, that describes the subtleties of coding html email to work beautifully across almost all email... 
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How to Protect Your Website Images

TweetIf your business offers unique products, and you have a website, you may have wondered how to prevent competitors from copying your images to their computer. What made the web so popular so fast,... 
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Use Online Surveys To Support Business Decisions: An Interview With Vivek Bhaskaran

TweetRun your business without customer feedback and you might as well burn your money. How do you dig out customer ideas that make a huge difference to all your customers? Lately online surveys appear... 
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How To Evaluate Programmers, Without Being A Programmer

TweetUpdates to this article are noted at the bottom of this page. You are a business person. You know customers, products, competitors, pricing, and how to make them make money. You do not have time to... 
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How To Easily Edit DNS Zone Files To Configure Email Servers

TweetEarlier this year, and again this week, I had to configure a client’s email once they moved to a new web hosting vendor. In both cases, they had old webhosting contracts that cost too much,... 
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One Hit Wonders: How To Manage Your Search Engine Traffic

TweetThis website was recently relaunched in part to make all 600 plus pages searchable by the Google search engine. If you do not know, Google will not crawl and index pages that have id= in their URL,... 
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Visitors and Conversions and Page Views, Oh My: Website Activity Reporting Tools

Tweet“Dirt bag soap” surely is an odd phrase. So is “My dog Mundi.” What do they both have in common? They showed up in my website log files recently. At least six visitors have... 
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Web Page Layout 101

TweetWith millions of websites on the internet, you might think that there are almost as many ways to design and layout content on a website. In fact, so far there are no more than four styles of web pages... 
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Are Websites Over-rated? A $500 website and email strategy (Part 2)

TweetLast time, I wrote about a website and email strategy that would allow almost any business, especially small businesses like florists, heating oil companies, law firms, and hardware stores, use the... 
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Are Websites Over-rated? A $500 website and email strategy (Part 1)

TweetThree years after the internet boom, many businesses have not ventured past the brochure website phase. Even fewer use email to reach their customers and prospects. The question these companies face... 
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Penny Ha’ Penny: Too Foolish To Fail?

TweetLast time, I wrote about my goals for this twice a month column. This week I want to write about a business whose internet experiences provide a terrific example of how a business can use the internet... 
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Crossing The Internet Chasm

TweetToday, on my wife’s birthday, I took our daughter to shop for a gift. We wound up at Cannondale Crossing, a local shopping area of sleepy Civil War era buildings. As we drove out of Cannondale... 
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Do-It-Yourself Email Newsletters For Businesses

TweetPlease note this article is a general interest piece that describes how a few small businesses have used no and low-cost email newsletter software to reach their customers. I’ve written how-to... 
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How to tell if your website is broken (and how to fix it)

TweetSee how many of these questions you can answer about your website:Where is your website hosted? What do you pay per month for webhosting? Can you change content on your website easily (within minutes)?... 
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How I eat my own dog food: Behind the scenes of this website.

TweetIf you don’t know, “eat your own dog food” is American slang for using a product you sell. In this case, if I tell you that businesses can use internet tools for no or low cost to... 
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