ReachCustomersOnline.com

We humans prefer to be addressed in our right ear and are more likely to perform a task when we receive the request in our right ear rather than our left. In a series of three studies, looking at ear preference in communication between humans, Dr. Luca Tommasi and Daniele Marzoli from the University “Gabriele d’Annunzio” in Chieti, Italy, show that a natural side bias, depending on... 
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“There are numerous ways for brands to leverage Facebook but the overall branded experience is becoming increasingly integrated into a single offering as the new Pages product highlights. So what are the primary benefits and changes for the new branded pages?” From AllFacebook. This article nicely describes how to take advantage of Facebook for your business. It is extremely comprehensive,... 
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“If you’re a B2B marketer and you’re not using social technologies in your marketing, it means you’re late. We’ve seen a lot of excellent activity here from the likes of Dell and National Instruments (both won Forrester Groundswell awards) but a lot of the blogs, communities, and other social outreach from business to business companies is less than mature, to say the... 
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“A personal portfolio website is all about promoting you. You are a brand, and your name is a brand name. No one is going to know about your brand unless you get it out there; and if you’re a Web designer, developer, writer, gamer or any other type of creative, then it’s essential that you have a good portfolio website.” From Smashing Magazine. A basic but thorough list of what should... 
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“Twitter is part of my overall online personal brand, but like one of the sections of a great orchestra, it’s only one of the parts. It serves a specific, yet important role. I use all the tools and when done in a collective way, they achieve more than they would individually. While blogs are great for long-form content and are easily found by search engines, Twitter is a more immediate... 
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“To its true believers at small businesses, it is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand. That tool is blogging, though small businesses with blogs are still a distinct minority. A recent American Express survey found that only 5 percent of businesses with fewer than 100 employees have blogs. Other experts... 
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“A SEO log that includes notes on all changes made to a Web site can be absolutely invaluable. One of the best reasons for this is that it can give you an idea as to the cause and effect of SEO, at least as it relates to your specific site. At its root, SEO is an inexact science. It’s a world where we follow best practices and use our best judgment to make decisions on what to do next.... 
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“At first blush, one could conclude that site owners suffer from either arrogance or ignorance. Marketers either believe they don’t need analytics because they are smart enough to trust their gut (arrogance), or they don’t know what to do with them (ignorance). The Web analytics community has been split on this issue. Eric T. Peterson, Web analytics consultant, argues Web analytics is hard,... 
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“When launching a brand new website in a competitive marketplace you have a lot of network effects working against you. Your competition has years of conversion data, an older trusted site, tons of content, and thousands of organic inbound links. Try to beat them right from the start for the most potent high-value keywords and you will likely fail.” From SEOBook. (If you don’t know,... 
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“Website Grader is a free seo tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective.” From HubSpot. This looks mostly like a way for HubSpot to find clients. But anything... 
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“With the recent explosion and expansion of online video, the biggest question is how to best drive viewer action and monetize this new medium. Online video has a lot of promise. It offers what was once limited to expensive TV advertising: reach and emotional engagement with potential customers. And, it’s relatively cheap and provides immediate, measurable feedback.” From Mashable. Six... 
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“I read a lot of blog posts and articles about “how” to use Twitter to productively market, promote, converse, or network. I read a lot about Twitter etiquette and about how to get followers, or provide value to followers, or be interesting there. But I hear less about the “why”: Why use Twitter at all, when there are already so many other distractions to your workday,... 
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“We believe the first step in optimizing Twitter for business starts at the very beginning: setting up your account. Joining Twitter is fun and exciting, but take the time to fully complete your account before you start using it. By ensuring everything is well set up, you will ultimately get the best results. ” From HubSpot. Some of the comments to this post might be of interest. And HubSpot... 
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“Publishers can complain and wistfully wish for the good old days of blog links and Google juice, or they can adapt to the new reality Twitter represents. Getting your content “ReTweeted” on Twitter (i.e. getting people to repeat what you’ve said, usually along with a link) can drive significant quality traffic to your site, which in turn can boost your subscriber numbers. So, how does... 
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“Point 1 is that old chestnut: if you produce a lot of ideas there will be a good one in there somewhere. It’s received wisdom, part of the creativity and innovation orthodoxy, so I’ll probably be branded a heretic when I say it is utter tosh. Did Anita Roddick produce a zillion ideas before conceiving The Body Shop? Stelios and easyJet? Jimmy Wales and Wikipedia? The “quantity leads to... 
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With all the buzz in the past year about social media — Facebook, Twitter, LinkedIn, and all the rest, not to mention articles about how to measure social media ROI, a missing piece has been how to develop then optimize a regular routine for participating in social media. Turns out John Jantsch at Duct Tape Marketing has started to collect a set of posts on this topic, interviewing people about... 
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“In Influence: The Psychology of Persuasion, Robert B. Cialdini, a respected social scientist and specialist in the area of compliance psychology, says that “… automatic, stereotyped behavior is prevalent in much of human action …” He cites an experiment by Harvard social psychologist Ellen Langer, where you can see this concept in action. Langer approached people waiting in line to use... 
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“Social media can be an incredible tool for your business, providing you with more customer insight, direct communication channels and the ability to measure the effectiveness of these conversations very closely. But as the proliferation of social media platforms grow, participating can turn into little more than a giant time suck without some sort of structure behind it. With that in mind, we’ve... 
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“The future of SEO, therefore, will be increasingly about engaging people. The search engines will be measuring the signals users send. In the past, it’s all been about the signals webmasters send i.e. links and marked up content. For now, you still need to cover the obvious bases - create crawlable, on-topic content, backed by quality linking. But you’ll also need to think about... 
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“With the 25th anniversary of the first Macintosh computer coming up on January 24th, 2009, we’re taking a look back in time at the evolution of Apple products. Most have been notable leaps forward, while some were famous flops. Whether or not their inventions were accepted by the marketplace, Apple has consistently put out products that raise the bar for the computer and telecommunications... 
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