Social Media Archive

Email Newsletters Get More Social

TweetEmail newsletters have been separate marketing channels from Facebook, Twitter, and other social media. This week, MailChimp has taken a great stride forward by adding Facebook Like buttons and other... 
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The Social Media Landscape in Charts

TweetCMO.com a few months ago, published a chart that describes the social media channels most used by businesses. According to research CMO.com and BazaarVoice did recently, CMOs Plan for Higher Social... 
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6 Tips for Better Branding with Avatars

Tweet“We’re living in a social media world, and, like it or not, our avatar is often the first impression others get about us as we interact virtually on social networks, blogs, microblogs and... 
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The Not-So-Hidden Politics of Class Online

Tweet“Many of us in this room have had our lives transformed by technology. Some of us have grown up with tech while others have embraced it as adults. Many of us have become enamored with tech and... 
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Tips for Sorting Through the Social Networks

Tweet“Bonnie Smalley has Internet bragging rights: She has been blocked by Twitter for hand-typing too many tweets in an hour. They thought she was a computer program made to spew spam. Ms. Smalley,... 
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De-friending Professional Contacts on Facebook

Tweet“I recently restricted my Facebook account to close friends and family and “de-friended” 205 people. Click after click banished former and current managers, co-workers and other... 
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Got an unusual name? Facebook may think it’s fake

Tweet“Alicia Istanbul woke up one recent Wednesday to find herself locked out of the Facebook account she opened in 2007, one Facebook suddenly deemed fake. The stay-at-home mom was cut off not only... 
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How to Develop a Facebook Page that Attracts Millions of Fans

Tweet“There are numerous ways for brands to leverage Facebook but the overall branded experience is becoming increasingly integrated into a single offering as the new Pages product highlights. So... 
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Ask Jeremiah: The Comprehensive FAQ Guide to Twitter

TweetJeremiah Owyang, a social media analyst at Forrester, has started to compile a terrific list of questions and answers about all things Twitter. This includes the lingo as well as practical issues... 
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B2B Buyers Have Very High Social Media Participation

Tweet“If you’re a B2B marketer and you’re not using social technologies in your marketing, it means you’re late. We’ve seen a lot of excellent activity here from the likes... 
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Facebook Adds 480,000 Users a Day

Tweet“Facebook has just updated their statistics page which now reports they have 175 million users. This means Facebook has increased its new user acquisition rate from 450,000 users a day to over... 
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10 Privacy Settings for Facebook Users

Tweet“Everyday I receive an email from somebody about how their account was hacked, how a friend tagged them in the photo and they want a way to avoid it, as well as a number of other complications... 
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Why Do People and Businesses Use Twitter?

Tweet“I read a lot of blog posts and articles about “how” to use Twitter to productively market, promote, converse, or network. I read a lot about Twitter etiquette and about how to get... 
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Twitter Handles Dos and Donts

Tweet“We believe the first step in optimizing Twitter for business starts at the very beginning: setting up your account. Joining Twitter is fun and exciting, but take the time to fully complete... 
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How to do Viral Marketing with Twitter

Tweet“Publishers can complain and wistfully wish for the good old days of blog links and Google juice, or they can adapt to the new reality Twitter represents. Getting your content “ReTweeted”... 
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Social Networking Challenges Report

Tweet“W3C organized a workshop on the Future of Social Networking in January 2009, hosted in Barcelona by Universitat Politècnica de Catalunya and ReadyPeople, in order to bring together industry... 
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What’s Your Social Media Routine?

TweetWith all the buzz in the past year about social media — Facebook, Twitter, LinkedIn, and all the rest, not to mention articles about how to measure social media ROI, a missing piece has been... 
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How to Develop a Social Media Plan for Your Business

Tweet“Social media can be an incredible tool for your business, providing you with more customer insight, direct communication channels and the ability to measure the effectiveness of these conversations... 
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How to Track and Quantify Your Social Media Efforts

Tweet“If you’re managing social marketing for yourself or your business, the biggest challenge is where to spend your time, how to maximize your time, and how to show ROI. It’s my challenge... 
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