Search Engines Archive

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Cool Search Engines That Are Not Google But Still Useful

“How do you find a new search engine if all you know is Google? Typing “search engine” into the usual box might lead you to Microsoft’s newly launched Bing, the combined search at Dogpile,... 
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The Big, Bad List of Search Engine Optimization Questions to Ask

“When contemplating an online marketing campaign there are dozens of questions that will start swirling through your head. Each question, in turn, creates more questions, and those questions create... 
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Maintaining an SEO Log

“A SEO log that includes notes on all changes made to a Web site can be absolutely invaluable. One of the best reasons for this is that it can give you an idea as to the cause and effect of SEO,... 
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Why it Makes Sense to Target Longtail Keywords First

“When launching a brand new website in a competitive marketplace you have a lot of network effects working against you. Your competition has years of conversion data, an older trusted site, tons... 
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Grade Your Website

“Website Grader is a free seo tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical... 
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Search Pad: Making Online Search Easier

“Our user studies show that people often use word-processing documents, sticky notes, emails, bookmarks (or a combination of the above) to record what they find on the Web. These methods can be quite... 
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At First, Funny Videos. Now, a Reference Tool

” Tyler’s way of experiencing the Web — primarily through video — may not be mainstream, at least not yet. But his use of YouTube as his favorite search engine underscores a shift that is... 
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The 100+ Ranking Variables Google Uses, And Why You Shouldn’t Care

“The future of SEO, therefore, will be increasingly about engaging people. The search engines will be measuring the signals users send. In the past, it’s all been about the signals webmasters... 
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Search Engine Optimization X-Ray Tool

“This tool [SEO for Firefox Extension] was designed to add more data to Google and Yahoo! to make it easier to evaluate the value and competitive nature of a market. SEO for Firefox pulls in many... 
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How to Pick an Online ECommerce Shopping Cart: 6 Carts Reviewed

A more recent version of this article has been posted at SitePoint, which also has links to related articles that might be of interest. The SitePoint article also has a review of Google Checkout. Selling... 
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Test Your Google Analytics Code

If you don’t know, Google Analytics (which is free, and easy to set up) has upgraded their service so that you get a lot more functionality. But you have to change out the code that sits at the bottom... 
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Google Webmaster Tools

I keep forgetting to add this link to my Resources pages, and I’m definitely late to this particular party, but Google has an excellent set of Webmaster Tools that let you see what the Google search... 
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Why Do Sphinners Love SEO Nerds but Hate Pregnancy?

Jill Whalen, an SEO expert with lots of useful information on her site, has a review of Sphinn, a new social site devoted to all things search optimization. Content is voted on so it’s easy to find... 
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6 Newbie SEO Questions

Jill Whalen, an SEO expert who runs the High Ranking Advisors site, has a great article, 6 Newbie SEO Questions. If you’re interested in search optimization, her site, email newsletter, forum, and... 
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Search Marketing: First Search Results Page or Bust!

“According to iProspect’s “Search Engine User Behavior Study,” search marketers should strive to get their natural results as high as possible on search return pages; 62% of search... 
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Search Engine Optimization: Beyond Keywords

“The words people type into a search box are not always the words they like to read when they click on the search result. Here’s why. In March 2006, 3,252 people searched for ‘New York... 
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Krugle: A Google for Coders

“For most people, open source is a synonym for free software. But for programmers, open source is about sharing code, building on the work of others and not having to reinvent the wheel — at... 
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Best SEO Tools that Cost You Nothing

Larry Chase, publisher of Web Digest of Marketers, has an excellent set of links to free search engine optimization tools, including a link analysis tool that enables you to find those sites that are linking... 
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Follow the Yellow Arrow

“If you see a yellow arrow around town with a web address on it, chances are you’ve just encountered one of the most prominent examples of what the ‘cognoscenti call the geo-spatial web,... 
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How To Do Basic Search Engine Optimization for Web Pages

When a prospect or customer uses Google to find a product or service you offer, ideally you want your web pages to appear in the top 10 search results. There are many excellent articles online that describe... 
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