Sales Archive

Need Something? Talk To My Right Ear

TweetWe humans prefer to be addressed in our right ear and are more likely to perform a task when we receive the request in our right ear rather than our left. In a series of three studies, looking at... 
Read the full story

Six Ways to Get People to Say Yes

Tweet“In Influence: The Psychology of Persuasion, Robert B. Cialdini, a respected social scientist and specialist in the area of compliance psychology, says that “… automatic, stereotyped behavior... 
Read the full story

Vince the ShamWow Guy is Flawless DRTV

Tweet“If you think you see a lot of Vince the ShamWow guy now, buckle up. I recently saw Vince in a new spot selling a kitchen gadget called the SlapChop. His full name, appropriately enough, is... 
Read the full story

Create Thumbnail Sales Portraits of Your Customer Personas

Tweet“Around here, we rarely worry about whether a client’s business is B2B or B2C or any flavor in between. Because any “sale” takes place largely within the context of a customer’s... 
Read the full story

Do You Know How to Find the Marketing “Ex-Spot”?

Tweet“What’s the right time or context to unleash word of mouth or, better yet, consumer-generated media (CGM)? More important, what tactics will increase the odds that CGM works for you, not... 
Read the full story

Good Manners Equals Great Business Results

Tweet“Etiquette embodies rules for treating people politely and with consideration, she says, and your ability to do so is judged carefully when you are going for a new job or a promotion. Your business... 
Read the full story

Local Taxation of Online Sales: Only a Matter of Time?

Tweet“The majority of U.S. states are moving to end the tax-free ride for most online shoppers, a development that is facing opposition from some members of the public, businesses and a number of... 
Read the full story

Searching for the Why of Buy

Tweet“There was an Apple iPod, then a black Aeron chair. A coffeepot by Capresso and a washing machine by Dyson. Christian Dior followed by Versace, Oakley, Honda, Evian and Louis Vuitton. Each icon... 
Read the full story

Interview With Bruce Livingstone, CEO, istockphoto.com

TweetSam Decker has done a really interesting wide-ranging interview with the CEO of istockphoto.com, an unusual stock photography resource in that it is a community of photographers who provide the work.... 
Read the full story

Customer Databases and Privacy: Some Shoppers Find Fewer Happy Returns

Tweet“As the holiday shopping season gets into full swing, a number of major retailers — including KB Toys and Sports Authority, according to store personnel — are rolling out electronic... 
Read the full story

Why You Should Never Classify Leads as Hot

Tweet“[Sales people are] not lazy. They’re pragmatic. Their job is on the line if they don’t perform—in some companies they only have 90-days to close a certain number of sales.... 
Read the full story

Relentless Lead Qualification: How to Do It and How to Track Results Properly

Tweet“When Schklar joined the company last October, there were no formal lead generation systems in place to keep a steady flow through the pipeline. And there weren’t any marketing department... 
Read the full story

Revitalizing Lead Creation: Six Strategies That Work

Tweet“A survey of 75 marketing executives by Profitable Channels shows that “growing faster at lower cost” is the top problem keeping marketing executives up at night. At the same time, the majority... 
Read the full story

The Changing Nature of CRM

Tweet“Siebel may have picked a great time to make its move. According to a forecast released Tuesday by market researcher IDC, the prevailing method of selling software–offering a perpetual... 
Read the full story

Online Forms That Generate Leads

Tweet“For many Web sites, obtaining new leads is a critical online objective. Yet few companies take full advantage of a tool that’s probably already part of the site. Often, the lead form,... 
Read the full story

The Big Cheese: Helping Fine Tune Sales

Tweet“Mike Johnson is like a top mechanic for an Indy 500 racing team. But instead of tweaking powerful engines to squeeze out the winning extra horsepower, Mr. Johnson fine tunes the engine of business:... 
Read the full story

Measuring Online Ad Effectiveness

Tweet“Google is the latest Internet company to make good on the promise. A new feature allows advertisers to copy a string of software code from Google’s Web site onto pages of their own sites.... 
Read the full story

Shopping Cart Abandonment Is Not the Issue

Tweet“The more time a visitor spends on your site, the more likely she is to buy. Most e-tail sites experience their greatest visitor drop-off in the first two or three pages visitors see. From then... 
Read the full story

Found: MarketingSherpa Articles

TweetBy accident I found the URL for MarketingSherpa articles that show up in their email newsletters. These are almost always terrific articles with lots of usable data. However, the email versions of... 
Read the full story

Six Ways To Drive SFA Adoption

TweetSix Ways To Drive SFA Adoption: “Selling sales force automation to a CIO is easy — or at least as easy as selling anything new in these budget-conscious times. Indeed, any application... 
Read the full story

Connect With Us Online

We provide low-cost, how-to internet marketing information for individuals, businesses, and groups, as well as the people who support them. Learn more

  • Latest Stories
  • Popular Articles
  • Popular Stories

Great Online Communities to Explore

Community MX - Web Design with Adobe twist
IxDA - Interaction Design
Boagworld - Web Design
SitePoint - Web Design, Coding
The Content Wrangler - Content, Content, Content
@TypeTweets - Twitter for Type-o-philes
Webmasterworld - Web Design

Get the Email Newsletter: Keep Up To Date

Stories, links, and more emailed to you every few weeks!

PRIVACY NOTICE: Your email will never be sold or traded. Powered by Campaign Monitor.