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The Not-So-Hidden Politics of Class Online

“Many of us in this room have had our lives transformed by technology. Some of us have grown up with tech while others have embraced it as adults. Many of us have become enamored with tech and its... 
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Cool Search Engines That Are Not Google But Still Useful

“How do you find a new search engine if all you know is Google? Typing “search engine” into the usual box might lead you to Microsoft’s newly launched Bing, the combined search at Dogpile,... 
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B2B Buyers Have Very High Social Media Participation

“If you’re a B2B marketer and you’re not using social technologies in your marketing, it means you’re late. We’ve seen a lot of excellent activity here from the likes of Dell... 
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Blogging is a Low Cost, High Return Marketing Tool

“To its true believers at small businesses, it is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand. That tool is blogging,... 
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Building an Online Optimization Culture

“At first blush, one could conclude that site owners suffer from either arrogance or ignorance. Marketers either believe they don’t need analytics because they are smart enough to trust their gut... 
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As Recession Deepens, Top Performers Revamp Their Marketing Budgets

“One major trend relates to the migration of marketing spend from high-cost channels like TV and print to low-cost channels like email that tend to be more cost effective in yielding the desired... 
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Facebook Adds 480,000 Users a Day

“Facebook has just updated their statistics page which now reports they have 175 million users. This means Facebook has increased its new user acquisition rate from 450,000 users a day to over 480,000... 
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Why Do People and Businesses Use Twitter?

“I read a lot of blog posts and articles about “how” to use Twitter to productively market, promote, converse, or network. I read a lot about Twitter etiquette and about how to get followers,... 
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Open Plan Offices Make People Sick, Lower Productivity

“Australian scientists have reviewed a global pool of research into the effect of modern office design, concluding the switch to open-plan has led to lower productivity and higher worker stress. “The... 
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Video of Paper Prototype Usability Tests for a Web Site Publishing Tool

“Here’s an interesting video showing how a paper prototype usability test helped the usability team at Corel find flaws in a preliminary design of a website creation product.”From GUUUI. While... 
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The Apple Logo Makes You More Creative

“Whether you are a Mac person or a PC person, even the briefest exposure to the Apple logo may make you behave more creatively, according to recent research from Duke University’s Fuqua School... 
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The Apple iPhone: Successes and Challenges for the Mobile Industry

“The Apple iPhone is easily the most publicized new mobile device in recent memory. But despite all the discussion about the product, there’s relatively little hard information available to... 
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Secrets of Testing Website Conversion Rate Optimization

“Over the past five years Dr Karl Blanks and Ben Jesson have generated tens of millions of dollars from web marketing, mostly for a small number of physical products businesses. Since getting far... 
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Middle-Aged Users’ Declining Web Performance

“Between the ages of 25 and 60, the time users need to complete website tasks increases by 0.8% per year. In other words, a 40-year-old user will take 8% longer than a 30-year-old user to accomplish... 
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Sorting out Internet and Mobile Phone Users

“Fully 85% of American adults use the internet or cell phones — and most use both. Many also have broadband connections, digital cameras and video game systems. Yet the proportion of adults... 
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Create Thumbnail Sales Portraits of Your Customer Personas

“Around here, we rarely worry about whether a client’s business is B2B or B2C or any flavor in between. Because any “sale” takes place largely within the context of a customer’s... 
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Search Marketing: First Search Results Page or Bust!

“According to iProspect’s “Search Engine User Behavior Study,” search marketers should strive to get their natural results as high as possible on search return pages; 62% of search... 
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Usability Testing Best Practices: An Interview with Rolf Molich

“You may have never heard of Rolf Molich. Yet, if you’ve done any usability testing, design evaluations, or heuristic inspections, then you’ve been affected by his pioneering work. Since entering... 
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Email Marketing Summit 2006 Wrap-Up Report

“After three years of non-stop “search marketing rocks” focus, seems like the marketing world is taking a second look at its old pal email. And in 2006 email response rates are looking... 
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Ten Tips for Donating a Computer

“As more companies, organizations, and individuals find reasons to upgrade their computers, the problem of how to safely discard used equipment continues to amplify. CompuMentor, a provider of technology... 
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