Persuasive Design Archive

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Introducing Interaction Design Frameworks

“Whereas a design pattern is a common solution to a specific, recurring problem (such as pagination interfaces), an interaction design framework is a set of design patterns and other elements... 
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Use of Photos in Interaction Design

“The barrier between web pages and desktop software is beginning to disappear, and modern rich client user interface technologies such as Silverlight/WPF, Air, or Java FX enables designers to take... 
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How to do Viral Marketing with Twitter

“Publishers can complain and wistfully wish for the good old days of blog links and Google juice, or they can adapt to the new reality Twitter represents. Getting your content “ReTweeted” on... 
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Six Ways to Get People to Say Yes

“In Influence: The Psychology of Persuasion, Robert B. Cialdini, a respected social scientist and specialist in the area of compliance psychology, says that “… automatic, stereotyped behavior... 
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Vince the ShamWow Guy is Flawless DRTV

“If you think you see a lot of Vince the ShamWow guy now, buckle up. I recently saw Vince in a new spot selling a kitchen gadget called the SlapChop. His full name, appropriately enough, is Vince... 
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10 Useful Web Application Interface Techniques

“More and more applications these days are migrating to the Web. Without platform constraints or installation requirements, the software-as-a-service model looks very attractive. Web application... 
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The $300 Million Dollar Button

“It’s hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing products from a major e-commerce... 
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Sign Up Forms Must Die

“I’ll just come out and say this: sign-up forms must die. In the introduction to this book I described the process of stumbling upon or being recommended to a web service. You arrive eager... 
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Middle-Aged Users’ Declining Web Performance

“Between the ages of 25 and 60, the time users need to complete website tasks increases by 0.8% per year. In other words, a 40-year-old user will take 8% longer than a 30-year-old user to accomplish... 
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How to get beyond Bullet Points

“Cliff Atkinson, author of Beyond Bullet Points, stopped by the Duct Tape Marketing podcast to share his wildly successful presentation system. Cliff’s approach not only goes beyond bullet... 
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Eleven Lessons: Managing Design in Eleven Global Brands

“How do leading companies manage design in their businesses? Our in-depth study of the design processes used in eleven global brands gives real insights into the way design operates in these firms,... 
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Principles and Elements of Web Design

“So far we have looked at the fundamentals of design in a rather abstract way, discussing and illustrating the concepts using simple shapes and forms. This is an excellent way to introduce the principles... 
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Create Thumbnail Sales Portraits of Your Customer Personas

“Around here, we rarely worry about whether a client’s business is B2B or B2C or any flavor in between. Because any “sale” takes place largely within the context of a customer’s... 
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Search Engine Optimization: Beyond Keywords

“The words people type into a search box are not always the words they like to read when they click on the search result. Here’s why. In March 2006, 3,252 people searched for ‘New York... 
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How Human Eyes Really See Email Marketing Campaigns

“Study data shows email recipients spend 10-20 seconds — at most — reading a typical email campaign or newsletter your marketing department has sent them. MarketingSherpa’s research... 
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Website and Email Copywriting Resources

The website e-Write has an excellent collection of links of Resources and Articles with a focus on copywriting. Unfortunately, they don’t seem to have a newsletter archive which is what led to this... 
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Search Engine Marketing: Top Five Eye-Tracking Laboratory Test Results

“In 2005 three landmark search eye-tracking studies were conducted. Search engine marketing firm Enquiro ran the first tests on Google specifically, then MarketingSherpa’s research team followed... 
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How To Write Persuasive Subject Lines

“Three seconds and 40 characters. That’s all you usually have to work with when trying to get and hold the attention of someone reading email. And with user behavior changing so much in response... 
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Website Conversion and Web Analytics Suite of Calculators

“If you want to get a better understanding of what your visitors are doing on your website, increase your online sales, reduce your cost of customer acquisition, increase your customer retention... 
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Folksonomies: A User-Driven Approach to Organizing Content

“Folksonomies, a new user-driven approach to organizing information, may help alleviate some of the challenges of taxonomies. Sites with folksonomies include two basic capabilities: they let users... 
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