Online Communities Archive

How to Develop a Facebook Page that Attracts Millions of Fans

“There are numerous ways for brands to leverage Facebook but the overall branded experience is becoming increasingly integrated into a single offering as the new Pages product highlights. So what... 
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Developing a Personal Brand Online, an Interview with Jeremiah Owyang

“Twitter is part of my overall online personal brand, but like one of the sections of a great orchestra, it’s only one of the parts. It serves a specific, yet important role. I use all the... 
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Social Networking Challenges Report

“W3C organized a workshop on the Future of Social Networking in January 2009, hosted in Barcelona by Universitat Politècnica de Catalunya and ReadyPeople, in order to bring together industry actors... 
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What’s Your Social Media Routine?

With all the buzz in the past year about social media — Facebook, Twitter, LinkedIn, and all the rest, not to mention articles about how to measure social media ROI, a missing piece has been how... 
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How to Develop a Social Media Plan for Your Business

“Social media can be an incredible tool for your business, providing you with more customer insight, direct communication channels and the ability to measure the effectiveness of these conversations... 
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How to Track and Quantify Your Social Media Efforts

“If you’re managing social marketing for yourself or your business, the biggest challenge is where to spend your time, how to maximize your time, and how to show ROI. It’s my challenge... 
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Why the Obama “Brand” Is Working

“Obama’s success owes a lot, of course, to his message–the promise to pass Democratic policies by rallying a “coalition for change.” But watching Obamamania over the past... 
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Follow the Yellow Arrow

“If you see a yellow arrow around town with a web address on it, chances are you’ve just encountered one of the most prominent examples of what the ‘cognoscenti call the geo-spatial web,... 
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