Online Communities Archive

How to Develop a Facebook Page that Attracts Millions of Fans

Tweet“There are numerous ways for brands to leverage Facebook but the overall branded experience is becoming increasingly integrated into a single offering as the new Pages product highlights. So... 
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Developing a Personal Brand Online, an Interview with Jeremiah Owyang

Tweet“Twitter is part of my overall online personal brand, but like one of the sections of a great orchestra, it’s only one of the parts. It serves a specific, yet important role. I use all... 
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Social Networking Challenges Report

Tweet“W3C organized a workshop on the Future of Social Networking in January 2009, hosted in Barcelona by Universitat Politècnica de Catalunya and ReadyPeople, in order to bring together industry... 
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What’s Your Social Media Routine?

TweetWith all the buzz in the past year about social media — Facebook, Twitter, LinkedIn, and all the rest, not to mention articles about how to measure social media ROI, a missing piece has been... 
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How to Develop a Social Media Plan for Your Business

Tweet“Social media can be an incredible tool for your business, providing you with more customer insight, direct communication channels and the ability to measure the effectiveness of these conversations... 
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How to Track and Quantify Your Social Media Efforts

Tweet“If you’re managing social marketing for yourself or your business, the biggest challenge is where to spend your time, how to maximize your time, and how to show ROI. It’s my challenge... 
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Why the Obama “Brand” Is Working

Tweet“Obama’s success owes a lot, of course, to his message–the promise to pass Democratic policies by rallying a “coalition for change.” But watching Obamamania over the... 
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Follow the Yellow Arrow

Tweet“If you see a yellow arrow around town with a web address on it, chances are you’ve just encountered one of the most prominent examples of what the ‘cognoscenti call the geo-spatial... 
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