Marketing Archive

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Email Newsletters Get More Social

TweetEmail newsletters have been separate marketing channels from Facebook, Twitter, and other social media. This week, MailChimp has taken a great stride forward by adding Facebook Like buttons and other... 
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New Search Site Aggregates Personal Data

Tweet“Harrison Tang cares about his privacy and takes elaborate steps to protect it. Your privacy is another matter. Tang, 27, is co-founder of a “people search” website called Spokeo,... 
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How to Find the Perfect Color and Create a Color Palette

Tweet“No single visual element has more effect on a viewer than color. Color gets attention, sets a mood, sends a message. But what colors are the right ones? The key is that color is relational.... 
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6 Tips for Better Branding with Avatars

Tweet“We’re living in a social media world, and, like it or not, our avatar is often the first impression others get about us as we interact virtually on social networks, blogs, microblogs and... 
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The Not-So-Hidden Politics of Class Online

Tweet“Many of us in this room have had our lives transformed by technology. Some of us have grown up with tech while others have embraced it as adults. Many of us have become enamored with tech and... 
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Need Something? Talk To My Right Ear

TweetWe humans prefer to be addressed in our right ear and are more likely to perform a task when we receive the request in our right ear rather than our left. In a series of three studies, looking at... 
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How to Develop a Facebook Page that Attracts Millions of Fans

Tweet“There are numerous ways for brands to leverage Facebook but the overall branded experience is becoming increasingly integrated into a single offering as the new Pages product highlights. So... 
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B2B Buyers Have Very High Social Media Participation

Tweet“If you’re a B2B marketer and you’re not using social technologies in your marketing, it means you’re late. We’ve seen a lot of excellent activity here from the likes... 
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10 Steps to the Perfect Portfolio Website

Tweet“A personal portfolio website is all about promoting you. You are a brand, and your name is a brand name. No one is going to know about your brand unless you get it out there; and if you’re... 
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Developing a Personal Brand Online, an Interview with Jeremiah Owyang

Tweet“Twitter is part of my overall online personal brand, but like one of the sections of a great orchestra, it’s only one of the parts. It serves a specific, yet important role. I use all... 
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Blogging is a Low Cost, High Return Marketing Tool

Tweet“To its true believers at small businesses, it is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand. That tool is blogging,... 
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Maintaining an SEO Log

Tweet“A SEO log that includes notes on all changes made to a Web site can be absolutely invaluable. One of the best reasons for this is that it can give you an idea as to the cause and effect of... 
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Building an Online Optimization Culture

Tweet“At first blush, one could conclude that site owners suffer from either arrogance or ignorance. Marketers either believe they don’t need analytics because they are smart enough to trust their... 
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Why it Makes Sense to Target Longtail Keywords First

Tweet“When launching a brand new website in a competitive marketplace you have a lot of network effects working against you. Your competition has years of conversion data, an older trusted site,... 
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Grade Your Website

Tweet“Website Grader is a free seo tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other... 
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How to Create Online Video that Works

Tweet“With the recent explosion and expansion of online video, the biggest question is how to best drive viewer action and monetize this new medium. Online video has a lot of promise. It offers what... 
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Why Do People and Businesses Use Twitter?

Tweet“I read a lot of blog posts and articles about “how” to use Twitter to productively market, promote, converse, or network. I read a lot about Twitter etiquette and about how to get... 
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Twitter Handles Dos and Donts

Tweet“We believe the first step in optimizing Twitter for business starts at the very beginning: setting up your account. Joining Twitter is fun and exciting, but take the time to fully complete... 
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How to do Viral Marketing with Twitter

Tweet“Publishers can complain and wistfully wish for the good old days of blog links and Google juice, or they can adapt to the new reality Twitter represents. Getting your content “ReTweeted”... 
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How to Be More Creative

Tweet“Point 1 is that old chestnut: if you produce a lot of ideas there will be a good one in there somewhere. It’s received wisdom, part of the creativity and innovation orthodoxy, so I’ll probably... 
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