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How to Find the Perfect Color and Create a Color Palette

“No single visual element has more effect on a viewer than color. Color gets attention, sets a mood, sends a message. But what colors are the right ones? The key is that color is relational. Colors... 
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6 Tips for Better Branding with Avatars

“We’re living in a social media world, and, like it or not, our avatar is often the first impression others get about us as we interact virtually on social networks, blogs, microblogs and other... 
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The Not-So-Hidden Politics of Class Online

“Many of us in this room have had our lives transformed by technology. Some of us have grown up with tech while others have embraced it as adults. Many of us have become enamored with tech and its... 
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Need Something? Talk To My Right Ear

We humans prefer to be addressed in our right ear and are more likely to perform a task when we receive the request in our right ear rather than our left. In a series of three studies, looking at ear preference... 
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How to Develop a Facebook Page that Attracts Millions of Fans

“There are numerous ways for brands to leverage Facebook but the overall branded experience is becoming increasingly integrated into a single offering as the new Pages product highlights. So what... 
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B2B Buyers Have Very High Social Media Participation

“If you’re a B2B marketer and you’re not using social technologies in your marketing, it means you’re late. We’ve seen a lot of excellent activity here from the likes of Dell... 
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10 Steps to the Perfect Portfolio Website

“A personal portfolio website is all about promoting you. You are a brand, and your name is a brand name. No one is going to know about your brand unless you get it out there; and if you’re a Web... 
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Developing a Personal Brand Online, an Interview with Jeremiah Owyang

“Twitter is part of my overall online personal brand, but like one of the sections of a great orchestra, it’s only one of the parts. It serves a specific, yet important role. I use all the... 
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Blogging is a Low Cost, High Return Marketing Tool

“To its true believers at small businesses, it is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand. That tool is blogging,... 
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Maintaining an SEO Log

“A SEO log that includes notes on all changes made to a Web site can be absolutely invaluable. One of the best reasons for this is that it can give you an idea as to the cause and effect of SEO,... 
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Building an Online Optimization Culture

“At first blush, one could conclude that site owners suffer from either arrogance or ignorance. Marketers either believe they don’t need analytics because they are smart enough to trust their gut... 
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Why it Makes Sense to Target Longtail Keywords First

“When launching a brand new website in a competitive marketplace you have a lot of network effects working against you. Your competition has years of conversion data, an older trusted site, tons... 
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Grade Your Website

“Website Grader is a free seo tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical... 
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How to Create Online Video that Works

“With the recent explosion and expansion of online video, the biggest question is how to best drive viewer action and monetize this new medium. Online video has a lot of promise. It offers what was... 
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Why Do People and Businesses Use Twitter?

“I read a lot of blog posts and articles about “how” to use Twitter to productively market, promote, converse, or network. I read a lot about Twitter etiquette and about how to get followers,... 
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Twitter Handles Dos and Donts

“We believe the first step in optimizing Twitter for business starts at the very beginning: setting up your account. Joining Twitter is fun and exciting, but take the time to fully complete your... 
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How to do Viral Marketing with Twitter

“Publishers can complain and wistfully wish for the good old days of blog links and Google juice, or they can adapt to the new reality Twitter represents. Getting your content “ReTweeted” on... 
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How to Be More Creative

“Point 1 is that old chestnut: if you produce a lot of ideas there will be a good one in there somewhere. It’s received wisdom, part of the creativity and innovation orthodoxy, so I’ll probably... 
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What’s Your Social Media Routine?

With all the buzz in the past year about social media — Facebook, Twitter, LinkedIn, and all the rest, not to mention articles about how to measure social media ROI, a missing piece has been how... 
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Six Ways to Get People to Say Yes

“In Influence: The Psychology of Persuasion, Robert B. Cialdini, a respected social scientist and specialist in the area of compliance psychology, says that “… automatic, stereotyped behavior... 
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