Email Marketing Archive

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Who Else is Reading Your E-Mail?

Tweet“Last year, I transferred money from an online brokerage account to a large nationwide investment management firm. The investment firm sent a confirmation e-mail to the online brokerage containing... 
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How HTML Code Affects E-Mail Deliverability

Tweet“A common e-mail marketing misconception is e-mail is filtered because it contains words such as “free” in the subject line or body. By itself, that won’t get your e-mail filtered.... 
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How Seasonality Affects Best Days for Email Response Rates

Tweet“The bottom line? Performance by day of week is a moving target that may be affected by seasonality as well as overall email send trends. See the link at the end of this article for fascinating... 
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E-mail Reliability at Risk as Spam Controls Get Aggressive

Tweet“Sometimes the only way to know whether an e-mail got through is to call. Just ask Ashley Friedlein, who runs E-consultancy Ltd. in London. He never heard back from a correspondent in the United... 
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5 Secrets To Great Email Newsletter Content

Tweet“The key to successfully selling to your [email newsletter] list is to deliver quality information. When you send interesting content, those who receive your emails will actually read them.... 
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Upgrade Your Organization’s Image with Slick HTML Newsletters

Tweet“Plain text may be a fine way to send a newsletter, but if you want your message to get noticed, not sent to the virtual trash can, HTML can help you upgrade your organization’s image.... 
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New Stats Reveal What’s Working in Email

Tweet“Couldn’t make MarketingSherpa’s Dec 3rd teleseminar on what the latest email stats mean for your marketing? Here’s a handy recorded version for you including a PDF of the... 
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Increase Email Delivery Rates with Active Bounce Management

Tweet“A bounce is a notification that your message, for whatever reason, didn’t make it to the recipient. Ideally, these bounces take the form of SMTP codes, defined as a standard in RFC821.... 
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How to Conduct a Company-wide Email Marketing Audit: 5 Steps & Lessons Learned

Tweet“Things Remembered was an early email adopter—sending campaigns to online customers as far back as 1997. The program was successful enough that in 2003 the other divisions decided to get... 
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Next-Gen Analytics: Combining E-Mail and Web Site Data

Tweet“There are three key benefits to this marriage of e-mail and Web analytics:You can calculate ROI in the same way direct marketers do in the offline world. You can quickly and effectively,... 
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2004 Email Metrics Survey: 2293 Marketers Share Real-life Campaign Stats & Plans for 2005

Tweet“Almost no one plans to decrease spending on any email tactic. In fact, we’re seeing healthy planned increases for every tactic across the board:62% plan to create more campaign specific... 
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A Short, Sweet Turnkey E-Mail Campaign

Tweet“E-mail offers organizations in Canada, with its two official languages, even greater savings and flexibility. The award e-mail messages, written in English, linked to a French version that... 
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Keep Your Customers with Email

Tweet “I have been to a few tradeshows and seminars lately and have taken the opportunity to talk to a wide variety of small businesses. One question I always ask is “how do you communicate... 
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Do Duplicate Email Sends Pay Off? Test Results of Compelling Email Offer Sent to Same List Twice

Tweet“This July, marketer Richard Kadzis sent an email campaign offering a new $100 report to his association’s membership that got such a blockbuster response rate that he was dancing in the... 
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Get Rid Of The F-Word in Your Email Marketing

Tweet“In my travels as a market analyst, a top question I’m consistently asked by e-mail marketers is, “What should my campaign frequency be?” What people are really asking is,... 
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Windows XP SP2 Automatically Removes HTML Email Graphics

Tweet“The new Microsoft XP Service Pak 2 (SP2) automatically strips out and remove images from HTML emails sent to users who have SP2 installed and are using Microsoft Outlook Express on a Windows... 
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7 Steps to Optimize Your Email Welcome Message

Tweet“A welcome message, sent after someone opts in to receive e-mail from you, is part of a reader’s first impression of your organization and e-mail program. Yet many companies treat this... 
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The Ultimate Email Glossary: 180 Common Terms Defined

TweetMarketingSherpa has an excellent glossary of terms used in email marketing, from A/B split to Worm. Read the full story  Read More →

Special Report on Google Gmail: Six Concerns & Three Solutions for Emailers

Tweet“Worried about the ads Google serves into its Gmail email service? That could be the least of your problems. Yes, you could find a competitor’s ad right next to your customer’s order... 
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How to Do an E-Newsletter Really, Really Well

Tweet“An e-mail newsletter is just one method of driving consumers to the Web site and toll-free telephone sales center. Launched about five years ago, today the newsletter reaches over 1 million... 
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