Email Marketing Archive

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Outlook is Broken, Let’s Fix It

“Microsoft have confirmed they plan on using the Word rendering engine to display HTML emails in Outlook 2010. This means for the next 5 years your email designs will need tables for layout, have... 
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As Recession Deepens, Top Performers Revamp Their Marketing Budgets

“One major trend relates to the migration of marketing spend from high-cost channels like TV and print to low-cost channels like email that tend to be more cost effective in yielding the desired... 
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How To Code HTML Email Newsletters (All New Version)

Please note a version of this article is published at SitePoint which includes links to related articles on their site. This article has been online since 2004. Changes to this article are noted at the... 
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New Campaign Monitor Email Delivery Service Coming Soon

Just got an email from Campaign Monitor, an excellent low cost email delivery service, that they’re releasing a new version of their application on Friday, November 28th, end of next week. They also... 
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Two Hidden Ways to Get More from Your Gmail Address

“I recently discovered some little-known ways to use your Gmail address that can give you greater control over your inbox and save you some time and headache. When you choose a Gmail address, you... 
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Five Words You Can Cut to Improve Your Copywriting

“One of the best ways to make your writing stronger is to cut unnecessary words. Many people tend to over-write, often in a similar way to how they would speak. Words creep in that add no meaning... 
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Test Your Email and Website Designs

In researching an article written long ago, I came across a service that lets you see how your website and email designs appear in multiple platforms: Litmus. It’s a useful comparison to Browsercam.... 
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Email Marketing Summit 2006 Wrap-Up Report

“After three years of non-stop “search marketing rocks” focus, seems like the marketing world is taking a second look at its old pal email. And in 2006 email response rates are looking... 
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Mapping the E-Mail Deliverability Chain

“Years ago, the e-mail delivery chain had just a few links. You loaded your e-mail and hit “send.” After a couple handoffs, the message arrived in your recipient’s inbox the way... 
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Email Open and Clickthrough Data by Industry

I found two interesting bits of research that shows email newsletter open and clickthrough data by industry. MailerMailer (PDF), an email service provider, offers their research completely free. Omniture... 
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Top 10 Best Practices for Publishing an Email Newsletter

“I’ve been publishing Web Digest For Marketers since April 1995. It was the first email newsletter to cover Internet Marketing. An experience curve of 11 years must result in seeing what works... 
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What’s It Gonna Cost To Get Your Emails Into AOL (and perhaps Yahoo soon)?

“Over the coming months, AOL may phase out their enhanced whitelist service and replace it with a taxation model that will bill YOU a fraction of a cent per email delivered to their subscribers. This... 
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How Human Eyes Really See Email Marketing Campaigns

“Study data shows email recipients spend 10-20 seconds — at most — reading a typical email campaign or newsletter your marketing department has sent them. MarketingSherpa’s research... 
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Website and Email Copywriting Resources

The website e-Write has an excellent collection of links of Resources and Articles with a focus on copywriting. Unfortunately, they don’t seem to have a newsletter archive which is what led to this... 
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How To Build a Basic Email Marketing Capability

Please note that I’ve written a companion article to this one, How To Code HTML Email Newsletters, that describes the subtleties of coding html email to work beautifully across almost all email reading... 
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25 Questions Before You Send Email Offers and Newsletters

“The email marketing landscape has certainly changed over the past year or so (the most significant changes being the increase in email blocking and filtering and the signing of the new Federal Can... 
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Readers Digest: The Long Goodbye

“At Reader’s Digest, it was called, simply, the Unified File System. The first system to unify tens of millions of names and addresses from different businesses into one file—and then, add... 
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Viral Advertising Showcase: Top 12 Campaigns & Results Data

“Here are the top 12 winners in our Showcase for your delight, awe, and hopefully inspiration. Click on each one’s link to view results data, campaign and seeding details, lessons learned,... 
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Who Else is Reading Your E-Mail?

“Last year, I transferred money from an online brokerage account to a large nationwide investment management firm. The investment firm sent a confirmation e-mail to the online brokerage containing... 
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How HTML Code Affects E-Mail Deliverability

“A common e-mail marketing misconception is e-mail is filtered because it contains words such as “free” in the subject line or body. By itself, that won’t get your e-mail filtered.... 
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