Email Marketing Archive

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Email Newsletters Get More Social

TweetEmail newsletters have been separate marketing channels from Facebook, Twitter, and other social media. This week, MailChimp has taken a great stride forward by adding Facebook Like buttons and other... 
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How to Add Background Images to Email Newsletters

TweetWhen Microsoft decided to use its older HTML rendering software from Word in Outlook, as the means to display HTML email, some key HTML email functionality disappeared. In particular, Outlook 2007... 
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How To Code HTML Email Newsletters (All New Version)

Tweet My How to Code HTML Email Newsletters presentation is embedded below. My presentation also included a one-sheet with resources for coding HTML email newsletters.Please note a version of this article... 
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Outlook is Broken, Let’s Fix It

Tweet“Microsoft have confirmed they plan on using the Word rendering engine to display HTML emails in Outlook 2010. This means for the next 5 years your email designs will need tables for layout,... 
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As Recession Deepens, Top Performers Revamp Their Marketing Budgets

Tweet“One major trend relates to the migration of marketing spend from high-cost channels like TV and print to low-cost channels like email that tend to be more cost effective in yielding the desired... 
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New Campaign Monitor Email Delivery Service Coming Soon

TweetJust got an email from Campaign Monitor, an excellent low cost email delivery service, that they’re releasing a new version of their application on Friday, November 28th, end of next week. They... 
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Two Hidden Ways to Get More from Your Gmail Address

Tweet“I recently discovered some little-known ways to use your Gmail address that can give you greater control over your inbox and save you some time and headache. When you choose a Gmail address,... 
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Five Words You Can Cut to Improve Your Copywriting

Tweet“One of the best ways to make your writing stronger is to cut unnecessary words. Many people tend to over-write, often in a similar way to how they would speak. Words creep in that add no meaning... 
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Test Your Email and Website Designs

TweetIn researching an article written long ago, I came across a service that lets you see how your website and email designs appear in multiple platforms: Litmus. It’s a useful comparison to Browsercam.... 
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Email Marketing Summit 2006 Wrap-Up Report

Tweet“After three years of non-stop “search marketing rocks” focus, seems like the marketing world is taking a second look at its old pal email. And in 2006 email response rates are... 
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Mapping the E-Mail Deliverability Chain

Tweet“Years ago, the e-mail delivery chain had just a few links. You loaded your e-mail and hit “send.” After a couple handoffs, the message arrived in your recipient’s inbox the... 
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Email Open and Clickthrough Data by Industry

TweetI found two interesting bits of research that shows email newsletter open and clickthrough data by industry. MailerMailer (PDF), an email service provider, offers their research completely free. Omniture... 
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Top 10 Best Practices for Publishing an Email Newsletter

Tweet“I’ve been publishing Web Digest For Marketers since April 1995. It was the first email newsletter to cover Internet Marketing. An experience curve of 11 years must result in seeing what... 
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What’s It Gonna Cost To Get Your Emails Into AOL (and perhaps Yahoo soon)?

Tweet“Over the coming months, AOL may phase out their enhanced whitelist service and replace it with a taxation model that will bill YOU a fraction of a cent per email delivered to their subscribers. This... 
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How Human Eyes Really See Email Marketing Campaigns

Tweet“Study data shows email recipients spend 10-20 seconds — at most — reading a typical email campaign or newsletter your marketing department has sent them. MarketingSherpa’s... 
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Website and Email Copywriting Resources

TweetThe website e-Write has an excellent collection of links of Resources and Articles with a focus on copywriting. Unfortunately, they don’t seem to have a newsletter archive which is what led... 
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How To Build a Basic Email Marketing Capability

TweetPlease note that I’ve written a companion article to this one, How To Code HTML Email Newsletters, that describes the subtleties of coding html email to work beautifully across almost all email... 
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25 Questions Before You Send Email Offers and Newsletters

Tweet“The email marketing landscape has certainly changed over the past year or so (the most significant changes being the increase in email blocking and filtering and the signing of the new Federal... 
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Readers Digest: The Long Goodbye

Tweet“At Reader’s Digest, it was called, simply, the Unified File System. The first system to unify tens of millions of names and addresses from different businesses into one file—and then,... 
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Viral Advertising Showcase: Top 12 Campaigns & Results Data

Tweet“Here are the top 12 winners in our Showcase for your delight, awe, and hopefully inspiration. Click on each one’s link to view results data, campaign and seeding details, lessons learned,... 
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