Customer Relationship Management Archive

Email Newsletters Get More Social

TweetEmail newsletters have been separate marketing channels from Facebook, Twitter, and other social media. This week, MailChimp has taken a great stride forward by adding Facebook Like buttons and other... 
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How to Develop a Facebook Page that Attracts Millions of Fans

Tweet“There are numerous ways for brands to leverage Facebook but the overall branded experience is becoming increasingly integrated into a single offering as the new Pages product highlights. So... 
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Developing a Personal Brand Online, an Interview with Jeremiah Owyang

Tweet“Twitter is part of my overall online personal brand, but like one of the sections of a great orchestra, it’s only one of the parts. It serves a specific, yet important role. I use all... 
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Why Do People and Businesses Use Twitter?

Tweet“I read a lot of blog posts and articles about “how” to use Twitter to productively market, promote, converse, or network. I read a lot about Twitter etiquette and about how to get... 
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How to Track and Quantify Your Social Media Efforts

Tweet“If you’re managing social marketing for yourself or your business, the biggest challenge is where to spend your time, how to maximize your time, and how to show ROI. It’s my challenge... 
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CRM Comes Back, Selling to Small and Medium-Sized Enterprises

Tweet“The market for customer relationship management (CRM) software could be seen as a microcosm of the issues affecting the rest of the business application market. According to industry analyst... 
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Measuring Customer Satisfaction and Loyalty: How to Get it Done in a Day

Tweet“Most businesses are faced with a fairly straightforward question today – How do I measure success? Obviously looking at the balance sheet every month can give you some insights into how... 
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The Changing Nature of CRM

Tweet“Siebel may have picked a great time to make its move. According to a forecast released Tuesday by market researcher IDC, the prevailing method of selling software–offering a perpetual... 
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Hosted Software Gains More Converts

Tweet“The board of directors at instant-camera maker Polaroid Corp. last week tapped computer-industry veteran Michael Pocock to run the company. A former VP of strategy at Compaq, Pocock helped... 
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Microsoft To Prime CRM Pump With SBS Promotion

Tweet“As expected, Microsoft will offer an aggressive promotion pairing Microsoft CRM with Small Business Server 2003. Customers who already have SBS 2003 Premium Edition or who buy it starting in... 
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How to Keep Your House List Open Rate Above 50%

Tweet“But wineries with a house email list and a strong brand are successfully convincing even the most offline-disposed consumer to purchase online. In fact, Benson says up to 80% of wine sold on... 
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In an About-Face, Siebel To Deliver Software on Net

Tweet“The new approach is designed to relieve companies of the large initial investment and lengthy installation process required to run their own CRM (for “customer relationship management”)... 
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Choose your words carefully on the Web

TweetChoose your words carefully on the Web: “What does “customer care” or “in a moment” mean to you? Probably something very different from what Dell and McAfee mean. The... 
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The ‘Online Customer’ Is Dead

TweetThe ‘Online Customer’ Is Dead: “The online consumer is dead. So asserts Forrester Research. That is, the divide between people who make purchases and support requests exclusively... 
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Facing their demons

TweetFacing their demons: “When a customer is put on hold a long time, given snail-like service, or offered less attractive prices, at most companies it’s inadvertent. But at a growing number... 
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Outsourcing CRM to Hosted Service Providers Enables SMBs

TweetOutsourcing CRM to Hosted Service Providers Enables SMBs: “Small to mid-sized businesses (SMBs) are implementing or evaluating CRM in droves. With limited expertise, infrastructure, and budgets,... 
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Microsoft CRM to be release early 2003

TweetCRM Knowledge Base: “Microsoft CRM is being developed from scratch and will be the company’s first full foray into that software market. The applications are being designed for companies... 
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