Business Strategy Archive

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Free Google AdWords Campaigns for Non-Profits

“Google Grants is a unique in-kind donation program awarding free AdWords advertising to select charitable organizations. We support organizations sharing our philosophy of community service to help... 
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LA Weighs Replacing Software with Google

“Frustrated by a slow and antiquated computer system, the city of Los Angeles is weighing a plan to replace its e-mail and records retention software with a service provided by Google, a move that... 
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B2B Buyers Have Very High Social Media Participation

“If you’re a B2B marketer and you’re not using social technologies in your marketing, it means you’re late. We’ve seen a lot of excellent activity here from the likes of Dell... 
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Developing a Personal Brand Online, an Interview with Jeremiah Owyang

“Twitter is part of my overall online personal brand, but like one of the sections of a great orchestra, it’s only one of the parts. It serves a specific, yet important role. I use all the... 
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Blogging is a Low Cost, High Return Marketing Tool

“To its true believers at small businesses, it is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand. That tool is blogging,... 
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Building an Online Optimization Culture

“At first blush, one could conclude that site owners suffer from either arrogance or ignorance. Marketers either believe they don’t need analytics because they are smart enough to trust their gut... 
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Why it Makes Sense to Target Longtail Keywords First

“When launching a brand new website in a competitive marketplace you have a lot of network effects working against you. Your competition has years of conversion data, an older trusted site, tons... 
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15 Tips for Freelancers Starting their own Business

“So you’re a skilled developer or design freelancer who has established a handful of customers who pay your bills and provide you with an income. That’s great. You may wish to keep things just... 
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How to Be More Creative

“Point 1 is that old chestnut: if you produce a lot of ideas there will be a good one in there somewhere. It’s received wisdom, part of the creativity and innovation orthodoxy, so I’ll probably... 
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Google’s 20% Solution as a Recession Antidote

“For one day each week, Google’s engineering staffers get to work on projects they think are important for the business, not what management has prioritized for them. Before you scoff at that... 
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24 ways: Recession Tips For Web Designers

“Bad times are hard on overweight companies and over-leveraged start-ups, but can be kind to freelancers and small agencies. Clients who once had money to burn and big agencies to help them burn... 
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The Most Important Thing to Understand About New Products and Startups

“In my mind, there’s really two points. One: You can take the smartest, most experienced, most connected, most brilliant people in the world and have them build the most stunningly designed... 
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Secrets of Testing Website Conversion Rate Optimization

“Over the past five years Dr Karl Blanks and Ben Jesson have generated tens of millions of dollars from web marketing, mostly for a small number of physical products businesses. Since getting far... 
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Tips for Marketing Your Service Business

“It costs considerably less to keep a customer than to win a new one, so it’s smart to maintain a campaign to upsell or resell existing customers. In fact if you’re not communicating... 
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How Not To Name a Product or Service

“At some point in your career, you may face the daunting prospect of naming a company or product. The path to a trademarkable brand name is steep and treacherous. Curvy, too. Fortunately, help is... 
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Creative Artists Confront Sales Anxiety to Make a Living

“From jewelry designers to painters, many creative artists recoil from salesmanship. But making a living from your work requires some hard-nosed marketing savvy.” Solid story from Business... 
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How to get beyond Bullet Points

“Cliff Atkinson, author of Beyond Bullet Points, stopped by the Duct Tape Marketing podcast to share his wildly successful presentation system. Cliff’s approach not only goes beyond bullet... 
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How to Make New Year’s Resolutions You Can Keep

New Year’s resolutions are cliched. Many people make them. Few people remember them months later. However, clear resolutions can be a powerful way to boost your business. And January, after the hectic... 
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Readers Digest: The Long Goodbye

“At Reader’s Digest, it was called, simply, the Unified File System. The first system to unify tens of millions of names and addresses from different businesses into one file—and then, add... 
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Starting Up a Business on a Shoestring

Inc.com has a section with lots of practical and inspirational articles on the topic of starting a business with little or no money. And not all the ideas involve using your credit cards. Read the full... 
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