Business Strategy Archive

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Free Google AdWords Campaigns for Non-Profits

Tweet“Google Grants is a unique in-kind donation program awarding free AdWords advertising to select charitable organizations. We support organizations sharing our philosophy of community service... 
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LA Weighs Replacing Software with Google

Tweet“Frustrated by a slow and antiquated computer system, the city of Los Angeles is weighing a plan to replace its e-mail and records retention software with a service provided by Google, a move... 
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B2B Buyers Have Very High Social Media Participation

Tweet“If you’re a B2B marketer and you’re not using social technologies in your marketing, it means you’re late. We’ve seen a lot of excellent activity here from the likes... 
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Developing a Personal Brand Online, an Interview with Jeremiah Owyang

Tweet“Twitter is part of my overall online personal brand, but like one of the sections of a great orchestra, it’s only one of the parts. It serves a specific, yet important role. I use all... 
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Blogging is a Low Cost, High Return Marketing Tool

Tweet“To its true believers at small businesses, it is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand. That tool is blogging,... 
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Building an Online Optimization Culture

Tweet“At first blush, one could conclude that site owners suffer from either arrogance or ignorance. Marketers either believe they don’t need analytics because they are smart enough to trust their... 
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Why it Makes Sense to Target Longtail Keywords First

Tweet“When launching a brand new website in a competitive marketplace you have a lot of network effects working against you. Your competition has years of conversion data, an older trusted site,... 
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15 Tips for Freelancers Starting their own Business

Tweet“So you’re a skilled developer or design freelancer who has established a handful of customers who pay your bills and provide you with an income. That’s great. You may wish to keep things... 
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How to Be More Creative

Tweet“Point 1 is that old chestnut: if you produce a lot of ideas there will be a good one in there somewhere. It’s received wisdom, part of the creativity and innovation orthodoxy, so I’ll probably... 
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Google’s 20% Solution as a Recession Antidote

Tweet“For one day each week, Google’s engineering staffers get to work on projects they think are important for the business, not what management has prioritized for them. Before you scoff... 
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24 ways: Recession Tips For Web Designers

Tweet“Bad times are hard on overweight companies and over-leveraged start-ups, but can be kind to freelancers and small agencies. Clients who once had money to burn and big agencies to help them... 
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The Most Important Thing to Understand About New Products and Startups

Tweet“In my mind, there’s really two points. One: You can take the smartest, most experienced, most connected, most brilliant people in the world and have them build the most stunningly designed... 
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Secrets of Testing Website Conversion Rate Optimization

Tweet“Over the past five years Dr Karl Blanks and Ben Jesson have generated tens of millions of dollars from web marketing, mostly for a small number of physical products businesses. Since getting... 
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Tips for Marketing Your Service Business

Tweet“It costs considerably less to keep a customer than to win a new one, so it’s smart to maintain a campaign to upsell or resell existing customers. In fact if you’re not communicating... 
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How Not To Name a Product or Service

Tweet“At some point in your career, you may face the daunting prospect of naming a company or product. The path to a trademarkable brand name is steep and treacherous. Curvy, too. Fortunately, help... 
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Creative Artists Confront Sales Anxiety to Make a Living

Tweet“From jewelry designers to painters, many creative artists recoil from salesmanship. But making a living from your work requires some hard-nosed marketing savvy.” Solid story from Business... 
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How to get beyond Bullet Points

Tweet“Cliff Atkinson, author of Beyond Bullet Points, stopped by the Duct Tape Marketing podcast to share his wildly successful presentation system. Cliff’s approach not only goes beyond bullet... 
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How to Make New Year’s Resolutions You Can Keep

TweetNew Year’s resolutions are cliched. Many people make them. Few people remember them months later. However, clear resolutions can be a powerful way to boost your business. And January, after... 
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Readers Digest: The Long Goodbye

Tweet“At Reader’s Digest, it was called, simply, the Unified File System. The first system to unify tens of millions of names and addresses from different businesses into one file—and then,... 
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Starting Up a Business on a Shoestring

TweetInc.com has a section with lots of practical and inspirational articles on the topic of starting a business with little or no money. And not all the ideas involve using your credit cards. Read the... 
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