Business Planning Archive

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How to Develop a Facebook Page that Attracts Millions of Fans

“There are numerous ways for brands to leverage Facebook but the overall branded experience is becoming increasingly integrated into a single offering as the new Pages product highlights. So what... 
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How to be a Software Program Manager

“Having a good program manager is one of the secret formulas to making really great software. And you probably don’t have one on your team, because most teams don’t. Charles Simonyi, the brilliant... 
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The Big, Bad List of Search Engine Optimization Questions to Ask

“When contemplating an online marketing campaign there are dozens of questions that will start swirling through your head. Each question, in turn, creates more questions, and those questions create... 
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Google Voice Launches, Perfect for Small Businesses

Google stepped up its attack on the telecommunications industry on Thursday with a free service called Google Voice that, if successful, could chip away at the revenue of companies big and small, like... 
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20 Tips for Better Conference Speaking and Presentations

“I’ll be straight up with you: I don’t profess to be an expert speaker. I’ve had my share of presentations that have been total flops, along with some very successful ones. But if anything,... 
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Building an Online Optimization Culture

“At first blush, one could conclude that site owners suffer from either arrogance or ignorance. Marketers either believe they don’t need analytics because they are smart enough to trust their gut... 
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The Relationship between Creativity and Play

“At the 2008 Serious Play conference, Tim Brown, CEO of the superstar design thinking firm Ideo made a fascinating presentation about the powerful relationship between creative thinking and play,... 
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As Recession Deepens, Top Performers Revamp Their Marketing Budgets

“One major trend relates to the migration of marketing spend from high-cost channels like TV and print to low-cost channels like email that tend to be more cost effective in yielding the desired... 
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Filling Your Dance Card in Hard Economic Times

“If you’re not peering over the cubicle wall, hoping that the global economy won’t affect your workplace, you’re either a Trump (or a Hilton) or in a watertight business—or possibly you’ve... 
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15 Tips for Freelancers Starting their own Business

“So you’re a skilled developer or design freelancer who has established a handful of customers who pay your bills and provide you with an income. That’s great. You may wish to keep things just... 
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Eight Ways to Save Your Client Money

“Part of being a freelancer is helping clients understand precisely what they are getting themselves into when it comes to contracting a designer or developer. You can write a great proposal with... 
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How to Be More Creative

“Point 1 is that old chestnut: if you produce a lot of ideas there will be a good one in there somewhere. It’s received wisdom, part of the creativity and innovation orthodoxy, so I’ll probably... 
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The Dangers of Being Under or Over Qualified During a Recession

“While some say that the ‘fat’ from the company is being let go, I am seeing some of my contacts and friends who I know are very capable transferring to the ‘mobility pool’. When you see... 
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Integrating Information Architecture Deliverables in a Web Application Development Methodology

“The user experience team members learned to speak the same language by collectively discussing our ways of working and our deliverables. This process started... 
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Shades of Grey: Wireframes as Thinking Device

“I think it is quite common for UX folks to view design as problem solving. For me, designing through the use of wireframes is a search in a problem space of alternatives; it’s a process of problem... 
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What’s Your Social Media Routine?

With all the buzz in the past year about social media — Facebook, Twitter, LinkedIn, and all the rest, not to mention articles about how to measure social media ROI, a missing piece has been how... 
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How Do Teams Make Design Decisions?

“Over the last few years, we’ve been studying the process designers (and their teams) use to make important decisions like these. In the course of our work, we’ve discovered there are... 
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Vince the ShamWow Guy is Flawless DRTV

“If you think you see a lot of Vince the ShamWow guy now, buckle up. I recently saw Vince in a new spot selling a kitchen gadget called the SlapChop. His full name, appropriately enough, is Vince... 
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How to Reward Job Performance?

“Noah’s case was only the most dramatic example of a question that has long intrigued me: How do you pay employees based on performance when performance is so hard to quantify? The very idea... 
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How to Track and Quantify Your Social Media Efforts

“If you’re managing social marketing for yourself or your business, the biggest challenge is where to spend your time, how to maximize your time, and how to show ROI. It’s my challenge... 
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