Advertising Archive

Free Google AdWords Campaigns for Non-Profits

Tweet“Google Grants is a unique in-kind donation program awarding free AdWords advertising to select charitable organizations. We support organizations sharing our philosophy of community service... 
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6 Tips for Better Branding with Avatars

Tweet“We’re living in a social media world, and, like it or not, our avatar is often the first impression others get about us as we interact virtually on social networks, blogs, microblogs and... 
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As Recession Deepens, Top Performers Revamp Their Marketing Budgets

Tweet“One major trend relates to the migration of marketing spend from high-cost channels like TV and print to low-cost channels like email that tend to be more cost effective in yielding the desired... 
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Why Do People and Businesses Use Twitter?

Tweet“I read a lot of blog posts and articles about “how” to use Twitter to productively market, promote, converse, or network. I read a lot about Twitter etiquette and about how to get... 
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Landing Pages Now Influence Google AdWords Quality Scores

Tweet“It’s no secret that the ranking order for AdWords advertisers has been determined by a combination of both factors that combine into a total Quality Score. However, Google has now announced... 
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Search Engine Marketing: Top Five Eye-Tracking Laboratory Test Results

Tweet“In 2005 three landmark search eye-tracking studies were conducted. Search engine marketing firm Enquiro ran the first tests on Google specifically, then MarketingSherpa’s research team... 
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Google Feature Allows Ad Bidding on Specific Sites

Tweet“Google is testing a new feature that allows AdWords advertisers to bid on specific websites and tutors potential advertisers on how to be included in a relevant group of AdSense advertisements... 
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Website Conversion and Web Analytics Suite of Calculators

Tweet“If you want to get a better understanding of what your visitors are doing on your website, increase your online sales, reduce your cost of customer acquisition, increase your customer retention... 
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