Business Archive

Free Google AdWords Campaigns for Non-Profits

“Google Grants is a unique in-kind donation program awarding free AdWords advertising to select charitable organizations. We support organizations sharing our philosophy of community service to help... 
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How to Find the Perfect Color and Create a Color Palette

“No single visual element has more effect on a viewer than color. Color gets attention, sets a mood, sends a message. But what colors are the right ones? The key is that color is relational. Colors... 
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6 Tips for Better Branding with Avatars

“We’re living in a social media world, and, like it or not, our avatar is often the first impression others get about us as we interact virtually on social networks, blogs, microblogs and other... 
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LA Weighs Replacing Software with Google

“Frustrated by a slow and antiquated computer system, the city of Los Angeles is weighing a plan to replace its e-mail and records retention software with a service provided by Google, a move that... 
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Apollo 11 40th Anniversary

In case you’re somewhere on the planet without the internet, today is the 40th anniversary of the Apollo 11 mission that landed men on the moon on July 20, 1969. NASA has a commemorative site with... 
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Xobni Organizes Your Outlook Email

As a web designer and coder, I collect tons of emails and attachments from clients that have to be carefully tracked and easily found. And many projects have three, four, or more people attached. Often... 
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The Not-So-Hidden Politics of Class Online

“Many of us in this room have had our lives transformed by technology. Some of us have grown up with tech while others have embraced it as adults. Many of us have become enamored with tech and its... 
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Tips for Sorting Through the Social Networks

“Bonnie Smalley has Internet bragging rights: She has been blocked by Twitter for hand-typing too many tweets in an hour. They thought she was a computer program made to spew spam. Ms. Smalley, it... 
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Cool Search Engines That Are Not Google But Still Useful

“How do you find a new search engine if all you know is Google? Typing “search engine” into the usual box might lead you to Microsoft’s newly launched Bing, the combined search at Dogpile,... 
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Typography for Lawyers

“Even though the legal profession depends heavily on writing, legal typography is often poor. Some blame lies with the strict typographic constraints that control certain legal documents (e.g. court... 
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Need Something? Talk To My Right Ear

We humans prefer to be addressed in our right ear and are more likely to perform a task when we receive the request in our right ear rather than our left. In a series of three studies, looking at ear preference... 
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De-friending Professional Contacts on Facebook

“I recently restricted my Facebook account to close friends and family and “de-friended” 205 people. Click after click banished former and current managers, co-workers and other professional... 
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Got an unusual name? Facebook may think it’s fake

“ Alicia Istanbul woke up one recent Wednesday to find herself locked out of the Facebook account she opened in 2007, one Facebook suddenly deemed fake. The stay-at-home mom was cut off not only... 
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How to Develop a Facebook Page that Attracts Millions of Fans

“There are numerous ways for brands to leverage Facebook but the overall branded experience is becoming increasingly integrated into a single offering as the new Pages product highlights. So what... 
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Ask Jeremiah: The Comprehensive FAQ Guide to Twitter

Jeremiah Owyang, a social media analyst at Forrester, has started to compile a terrific list of questions and answers about all things Twitter. This includes the lingo as well as practical issues like... 
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Complete Beginner’s Guide to Information Architecture

“Information architecture is an often misunderstood job title. Are they Designers? Developers? Managers? All of the above? In this article we’ll discuss what information architecture is, why it’s... 
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How to be a Software Program Manager

“Having a good program manager is one of the secret formulas to making really great software. And you probably don’t have one on your team, because most teams don’t. Charles Simonyi, the brilliant... 
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B2B Buyers Have Very High Social Media Participation

“If you’re a B2B marketer and you’re not using social technologies in your marketing, it means you’re late. We’ve seen a lot of excellent activity here from the likes of Dell... 
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The Big, Bad List of Search Engine Optimization Questions to Ask

“When contemplating an online marketing campaign there are dozens of questions that will start swirling through your head. Each question, in turn, creates more questions, and those questions create... 
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Google Voice Launches, Perfect for Small Businesses

Google stepped up its attack on the telecommunications industry on Thursday with a free service called Google Voice that, if successful, could chip away at the revenue of companies big and small, like... 
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