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May 8, 2006 :: Volume 2, Issue 4
Next Issue: May 2007

Create Thumbnail Sales Portraits of Your Customer Personas

Posted by TimSlavin at May 8, 2006

"Around here, we rarely worry about whether a client's business is B2B or B2C or any flavor in between. Because any "sale" takes place largely within the context of a customer's buying decision process, we look instead at how customers view the complexity of the sale.

This customer-centric perspective allows us to fine-tune the personas and scenarios that make up your persuasive system based on the various dimensions of your sale's complexity."

An interesting methodology for persuasive design, explained by FutureNow.

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