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May 8, 2006 :: Volume 2, Issue 4
Next Issue: May 2007

Search Marketing: First Search Results Page or Bust!

Posted by TimSlavin at May 8, 2006

table that shows number of US search engine users who viewed before clicking on first search page results

"According to iProspect's "Search Engine User Behavior Study," search marketers should strive to get their natural results as high as possible on search return pages; 62% of search engine users click on links returned within the first page of search hits. A full 90% of users click on hits within the first three pages of search results."

From eMarketer. Note that eMarketer articles are free for a limited time only.

However, the eMarketer piece is a short summary from a research white paper, Search Engine User Behavior Study (PDF) (17pages) from an SEO vendor, iProspect.

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