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May 8, 2006 :: Volume 2, Issue 4
Next Issue: May 2007

Where Do US Women Go Online?

Posted by TimSlavin at May 8, 2006

"Women's choices in buying and planning for the family, as well as pursuing their own interests, have a major impact online.

According to some researchers women have been the majority among US Internet users for a number of years. They now make up 51.6% of the US online population and nearly 100 million American women will be online by 2008.

The data show that more women are going online to find multimedia content, check classified ads, listen to radio and (men take note) read maps.

Women are primary shoppers for many households and they make up the majority of visitors to leading online retail sites, including JCPenney, Federated Department Stores, Overstock.com, Target and Wal-Mart."

From eMarketer. Note that their content is free only a short while.

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