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May 8, 2006 :: Volume 2, Issue 4
Next Issue: May 2007

Email Open and Clickthrough Data by Industry

Posted by TimSlavin at May 8, 2006

I found two interesting bits of research that shows email newsletter open and clickthrough data by industry. MailerMailer (PDF), an email service provider, offers their research completely free. Omniture requires you to provide your contact information. Both sets of data should be useful to compare your results.

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