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May 8, 2006 :: Volume 2, Issue 4
Next Issue: May 2007

Search Engine Optimization: Beyond Keywords

Posted by TimSlavin at May 8, 2006

"The words people type into a search box are not always the words they like to read when they click on the search result. Here's why.

In March 2006, 3,252 people searched for 'New York hotel deals' according to Yahoo! Search Marketing. In the same period, only 46 people searched for 'New York hotel special offers'. Yet, I have found through ongoing research that 'special offers' is a more attractive phrase to many than 'deals'."

Nice thought piece from Gerry McGovern about something that should be obvious but often is not considered in the flood of articles about how to optimize web pages.

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