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Rethinking Online Press Releases: Who’s Your Audience?

Posted by TimSlavin at February 4, 2006

"Last summer I caused a bit of a stir when I published 'Let’s Put Press Releases Out of Their Misery.' The basic point of that article was that the standard press release format is generally stodgy and lacks credibility even when well written. It’s an awkward fit for the true needs of journalists, and an extraordinarily poor fit for most other audiences.

So I encouraged PR professionals and the companies who hire them to think creatively about other approaches to publishing their own news, directly to their target audiences, in formats other than the standard press release."

A good thought piece from Amy Gahran and her weblog, aptly title, Contentious. Includes a link to her follow-up for this piece. She's definitely on to a new trend. It is possible, however, that she is a few years ahead of herself.

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