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May 8, 2006 :: Volume 2, Issue 4
Next Issue: May 2007

Saving Your Business from a Search Engine Algorithm Shift

Posted by TimSlavin at July 24, 2005

"It seems like I've been flooded with emails over the past few weeks from small businesses that have seen the bottom drop out of their sales when an algorithm shift dumped their site so far down in the rankings that they've become virtually invisible. Many of these businesses are summer-seasonal and risk going bankrupt if they can't find a way to drive traffic to their site quickly. I'll save the lecture on relying on a single search engine for all of your sales for another day and focus on giving you a few ideas that you can try to implement immediately in order to keep your business afloat."

From Search Engine Guide. The author also has written Saving Your Business from an Algorithm Shift - Part 2: Paid Search Advertising.

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