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May 8, 2006 :: Volume 2, Issue 4
Next Issue: May 2007

Google Ranking Secrets Revealed (Maybe)

Posted by TimSlavin at June 17, 2005

"Google has recently filed a patent that details many points that Google uses to rank web pages. The title of the patent is "Information retrieval based on historical data" and it confirms the existence of the Google sandbox and that it can apply to all web pages.

In this article, we're trying to find out what this means to your web site and what you have to do to optimize your web pages so that you get high rankings on Google."

This story from a vendor, Axandra, was published in April 2005 but still has lots of useful ideas and insights into how Google ranks pages in its search engine. There is a Part 2 and a Part 3 to this article. And remember that how Google operates will always be mostly a secret: otherwise scammers would game their search engine and render it useless.

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