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May 8, 2006 :: Volume 2, Issue 4
Next Issue: May 2007

Website Conversion and Web Analytics Suite of Calculators

Posted by TimSlavin at June 17, 2005

"If you want to get a better understanding of what your visitors are doing on your website, increase your online sales, reduce your cost of customer acquisition, increase your customer retention rate, and increase your average order size, here are metrics you can use to establish and track your efforts."

Future Now has an interesting free Excel spreadsheet that helps track website activity in terms of revenues and conversions.

I also like 25 Marketing Tools Tracker which is not free but is a neat spreadsheet tool businesses can use to track their marketing expenses, especially businesses with smaller staff. (Full disclosure: I helped the author create her spreadsheet.)

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