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May 8, 2006 :: Volume 2, Issue 4
Next Issue: May 2007

Customer-Made

Posted by TimSlavin at May 15, 2005

"Marketing has finally become a conversation. Not, in most cases, as was intended, BETWEEN corporations and consumers (that would make too much sense), but rather a global conversation involving millions of consumers ABOUT corporations. On sites like Planetfeedback.com, thecomplaintstation.com, Epinions, About.com, on hundreds of thousands of blogs, community sites, forums, viral emails, bulletin boards, and what have you, consumers relentlessly exchange views, complaints, opinions and comments about products and services, about brands, about companies, about YOUR company."

Excellent trend article with lots of links and photos, from Trendwatchers.com.

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