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May 8, 2006 :: Volume 2, Issue 4
Next Issue: May 2007

25 Marketing Tools Tracker

Posted by TimSlavin at March 14, 2005

Martha Retallick has published for sale an excellent Excel spreadsheet for tracking marketing expenses a number of different ways. Besides providing a great list of possible ways to market, the spreadsheet also includes a marketing plan and the ability to compare marketing expenses by type, for example, not just raw costs but also the cost to obtain a customer. This is an excellent tool for smaller businesses that want an easy one stop place to track their marketing activities and costs.
URLs:

http://www.passionatepostcarder.com/25_marketing_tools.html

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