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May 8, 2006 :: Volume 2, Issue 4
Next Issue: May 2007

Do Your Users Know WTF You're Talking About?

Posted by TimSlavin at March 7, 2005

"This is just the kind of synergistic, customer-centric, upsell-driven, out-of-the-box, customizable, strategically tactical, best-of-breed thought leadership that will help our clients track to true north. Let's fly this up the flagpole and see where the pushback is."

That's from a book I'm having fun reading, Why Business People Speak Like Idiots, but in that kind of "Oh that's scary how true that is..." way.

The book is about bullshit business speak (like the kind you play buzzword bingo with in a meeting), but it applies just as much to the way a lot of technical documents and books are written--with so much jargon it's painful. The book talks about four traps that people fall into that leads to this kind of crap, but I'll leave that to you to read on their web site.

From Creating Passionate Users, a decent book review that includes java code for a bs phrase generator. That's unusual.
URLs:

http://headrush.typepad.com/creating_passionate_users/2005/03/do_your_users_k.html

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