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May 8, 2006 :: Volume 2, Issue 4
Next Issue: May 2007

How Seasonality Affects Best Days for Email Response Rates

Posted by TimSlavin at March 7, 2005

"The bottom line? Performance by day of week is a moving target that may be affected by seasonality as well as overall email send trends. See the link at the end of this article for fascinating charts comparing send volumes, open rates, and click rates by day of week across the three quarters—from May 2004 to December.

The research is based on open/click and send data for more than 60 million emails sent by more than 7,000 different marketers using the eROI system."

Interesting research from Marketing Sherpa (free to read until March 7, 2005). Article includes charts and a day by day breakdown of email results.
URLs:

http://www.marketingsherpa.com/sample.cfm?contentID=2927

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