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May 8, 2006 :: Volume 2, Issue 4
Next Issue: May 2007

5 Secrets To Great Email Newsletter Content

Posted by TimSlavin at February 27, 2005

"The key to successfully selling to your [email newsletter] list is to deliver quality information. When you send interesting content, those who receive your emails will actually read them. Once you have readers of your emails, then and only then you can introduce sales offers along with your content.

So the question becomes how do you develop good content? And even more essential for ezine publishers how do you continue, week after week, month after month and year after year to come up with interesting content?"

The title aside, DEMC has an excellent how-to article that describes different ways to ensure your editorial calendar for your email newsletter program offers a good range of content that attract your readers.
URLs:

http://www.demc.com/newsletters/2_16_05.html#1

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