ReachCustomersOnline.com

The Lost Art of Conversation - Encouraging Contact Online

Posted by TimSlavin at December 27, 2004

"The Web industry is abuzz with topics such as cross-browser compatibility, usability, accessibility and the like, but are many Web designers overlooking one of the key functions of a Website: starting dialogue?

Yes, we're all very careful to ensure that every image has an ALT tag, every page renders nicely on various browsers, and our visitors can get to our product or service information easily, but are we ever putting ourselves in the position of the customer who wants to contact us?

No matter whether your Website is informational, ecommerce-oriented or just a ‘brochure', one of the biggest mistakes you can make is to hide your contact information, or fail to encourage site visitors to contact you."

An oldie but goodie article from SitePoint about the basics of building a website people feel comfortable using for business.
URLs:

http://www.sitepoint.com/article/encouraging-contact-online/

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