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CRM Comes Back, Selling to Small and Medium-Sized Enterprises

Posted by TimSlavin at December 27, 2004

"The market for customer relationship management (CRM) software could be seen as a microcosm of the issues affecting the rest of the business application market. According to industry analyst DataMonitor, with a saturated enterprise CRM market, vendors are turning their attention to smaller companies. Global CRM spend among small and medium-sized businesses will total close to $2bn by 2008 – more than double what it is today."

From CRM Mastery eJournal, commentary on an article, CRM: The enterprise is dead – long live the SME, from ZDNet. It is a sign the market is maturing that the big software companies like Salesforce.com are finally focusing on the 6 million plus US companies that are not in the Fortune 500.
URLs:

http://www.crmmastery.com/weblog/2004/12/23.html#a206


http://insight.zdnet.co.uk/software/applications/0,39020466,39181347,00.htm

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