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Pricing Policy: Seven Factors to Consider

Posted by TimSlavin at December 13, 2004

"Like the contestants, marketers too often underestimate the strategic importance of pricing. As a result, they don't optimize revenue potential. To avoid this, examine your offering's benefits, both tangible and intangible, in fulfilling the consumer's specific needs. Consider how you can move your product from generic, including only its core physical attributes, to augmented, including additional features to enhance the offering and enabling you to charge more. In doing so, be careful how customers perceive the offering."

Excellent piece on a topic lightly covered on the internet, how to price products and services. From ClickZ.
URLs:

http://www.clickz.com/experts/crm/actionable_analysis/article.php/3445301

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