How Direct Marketers Think
Posted by TimSlavin at December 1, 2004
"3. Direct marketers know that often ugly and crude outperforms beautiful and sophisticated. Not always, but often."
Amen. A nice short piece from Bob Bly, one of the better copywriters around, on his brand new weblog. If you don't know, Bly is the author of the classic copywriting book, The Copywriter's Handbook : A Step-By-Step Guide To Writing That Sells..
URLs:
http://www.bly.com/blog/index.php?p=2
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