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Increase Email Delivery Rates with Active Bounce Management

Posted by TimSlavin at November 26, 2004

"A bounce is a notification that your message, for whatever reason, didn't make it to the recipient. Ideally, these bounces take the form of SMTP codes, defined as a standard in RFC821. Using these codes, ISPs can communicate the reason for the bounce. Not everyone follows this standard, however, and accurate bounce handling may involve some keyword review of the replies."

From ClickZ. Good introduction. However, I am still waiting to find an article that discusses how email publishers can identify a more mysterious type of bounce: the unopened email bounce. It appears that in some cases unopened email over time can mean not only the subscriber no longer reads, it also can mean they never receive your email.
URLs:

http://www.clickz.com/experts/em_mkt/email_delivery/article.php/3439641

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