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May 8, 2006 :: Volume 2, Issue 4
Next Issue: May 2007

58% May Reduce Online Holiday Shopping Due to Security Fears

Posted by TimSlavin at November 26, 2004

"Nearly six out of ten consumers (58 percent) are concerned enough about cyber security threats that they may reduce the amount of their online shopping this holiday season, according to a joint survey conducted by TNS and TRUSTe. That figure is up from the 49 percent number the same researchers reported one year ago.

The leading reasons cited by a nationally representative sample of 1,071 respondents for reducing or halting their online shopping were: concerns about identity theft; fear of credit card theft; concerns about spyware attacks; and receiving spam from a Web site after making an online purchase."

From ClickZ. Note the word "may" in the first sentence. This quick piece is more a trend indicator than actual prediction.

The real message to convey is that anyone shopping online should only do so with at least a firewall installed between them and the internet, whether they're at home or in the office. It also suggests a public service education campaign by online vendors might be a good idea to teach customers how to improve the security of their computer systems. It would reinforce trust and help reduce the problem.
URLs:

http://www.clickz.com/stats/sectors/security/article.php/3440381

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