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The 22 Immutable Laws of Marketing, Updated

Posted by TimSlavin at November 22, 2004

"First, the sheer volume of our stupid mistakes would be exposed, and we would quickly learn how very bad we all are at product management. And after that, we would start learning the fine points.  Instead of just chalking up every failure to the fault of "bad marketing", we would review each decision and figure out exactly where and when we played the wrong card.

We can't play duplicate with our shrinkwrap products, but we can learn the fine points of marketing. Marketing is not some vague and fuzzy realm where only luck matters. There are principles which can be learned and applied."

A client this week pointed me to this terrific article by Eric Sink (here's the full PDF), a software vendor. He takes the classic book, The 22 Immutable Laws of Marketing and updates it as a quick and highly insightful read.
URLs:

http://www.ericsink.com/laws/Immutable_Laws_Marketing.html


http://www.ericsink.com/Immutable_Laws.pdf

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