ReachCustomersOnline.com

How to Recruit an Online Panel for Year-Round Market Research (At Low Cost)

Posted by TimSlavin at November 19, 2004

"If you're counting on your online research panel to tell you what's hip and cool, how do you know they are truly the hip cool influencers they say they are? After all, someone saying he's a 21-year-old rodeo star could be his geeky 12-year-old brother.

Find out how Wrangler recruited 100 of the coolest older teens in the Western fashion world for an ongoing online feedback group; how the monthly online questionnaires work; and what they've learned so far..."

Another good article from MarketingSherpa (free until November 26, 2004 and for a few bucks afterwards). While it deals with fashion, the case study has lessons for any business. I'd also note the survey tool they use, Websurveyor, is way beyond the budget of millions of businesses. There are better and cheaper online alternatives for $20 to $30 USD/month.
URLs:

http://www.marketingsherpa.com/sample.cfm?contentID=2862

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