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The Impact of Voicemail on Your Bottom Line

Posted by TimSlavin at November 15, 2004

"Music and sound can be an integral part of a business's brand. Many leaders listen to music to inspire creativity and innovation. And now, it's been found that even your corporate voicemail welcome message can make an impact on your business—and bottom line.

The Top 100 Voice Brands project collects recordings of answering machine messages at companies such as AT&T, Bank of America, Pfizer, BestBuy, and Alamo Rent a Car. You can nominate additional voice brands, and organizations can even request a voice branding audit to gauge how they're doing."

From Fast Company. While the Voice Brands project clearly is selling (audits, books), the idea is intriguing. You would not hire a sales person with bad breath and poor manners, so why would it not be equally important to ensure your voicemail voice and messages are attentive, even friendly?
URLs:

http://blog.fastcompany.com/archives/2004/11/12/noises_on.html

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