ReachCustomersOnline.com

Beware the Little Things

Posted by TimSlavin at November 10, 2004

I just finished coding an html email newsletter that hawks a set of toys. Yesterday I spent three hours, today about two to three hours. At the end I discovered my problem: the code I inherited was coded in a way different from how I code; specifically, when I code an HTML image tag I always put the the height and width parameters in the second and third slot. Why? To make it easy to remember to change one parameter when the other has to be changed. I did not see the width parameter in this case and assumed, incorrectly, that it had been left blank. So naturally the images in the email looked crappy. As the graphic designer pointed out. The width parameter that needed to be changed was there all along. It was just at the end of the HTML image tag, hidden after a long source URL, a couple lines down in my editor. The upshot: an hour wasted re-optimizing all the product images in Image Ready. Since I'm paid by the project, my average hourly rate hit the basement on this one. Next time I inherit code, I'll make a point to scour it first to make it conform to what helps me.

Comments

Post a comment

Name:

Email Address:

URL:
Remember Me? YesNo

Comments: