ReachCustomersOnline.com

Holidays Are Here: Forty Percent Shopping Before Thanksgiving

Posted by TimSlavin at November 8, 2004

"A new national survey warns that the [US holiday] buying rush is set to start sooner than ever.

Although the new "Shopping in America" report, just released by the Macerich Company, a manager of regional malls throughout the US, concentrates on offline shopping trends this holiday season, online marketers and retailers should pay it special heed — because their sales season comes even faster, and ends even quicker.

Over 40% of the 6,200 respondents said they would begin their "serious" holiday shopping before Thanksgiving, and almost 30% will shop on "Black Friday," the day after Thanksgiving."

Some quick and useful data from eMarketer. Note their data is available free only a short while. The article also includes useful data about how much people plan to spend this holiday.

Also, the Macerich Company does regular research about shoppers that might interest any business. You can find at least the summary data in their Press Releases page.
URLs:

http://www.emarketer.com/Article.aspx?1003116


http://investing.macerich.com/phoenix.zhtml?c=80539&p=irol-news

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