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May 8, 2006 :: Volume 2, Issue 4
Next Issue: May 2007

A Short, Sweet Turnkey E-Mail Campaign

Posted by TimSlavin at November 3, 2004

"E-mail offers organizations in Canada, with its two official languages, even greater savings and flexibility. The award e-mail messages, written in English, linked to a French version that immediately popped over the English version. In the past, all direct mail had to be written, and printed, in both languages.

In addition, e-mail's easy forwarding capabilities increased the Vision Awards database and the nominations received. Word of the event spread across Canada, beyond the provinces the Vision Awards traditionally serve."

A good short piece on an email campaign ClickZ that highlights how the campaign happened and its results.
URLs:

http://www.clickz.com/experts/em_mkt/b2b_em_mkt/article.php/3429621

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