ReachCustomersOnline.com supports RedWrangler.com subscribers and anyone in search of low cost internet marketing know-how
Posted by TimSlavin at November 2, 2004
"As long-time consultants working in interactive agencies, we have experienced the cyclical corporate urge to "define our process." By and large, this means submitting to a waterfall approach that can create artificial boundaries between the disciplines. This makes it easier for a project manager to build a schedule, but what is the impact on the creative chemistry of the project team?
Consider what is lost by "widgetifying" the creative process (or what the creative process should be). We take shortcuts, reusing our thinking, and work from one project to another without examining the problem as critically as we should. We start on the slippery slope from doing our best work to doing work that is just good enough. We stop investing our work with ourselves."
Thought piece from Boxes and Arrows that also applies to project managers as well as interactive designers.
URLs:
http://www.boxesandarrows.com/archives/use_of_narrative_in_interactive_design.php
This site is an online magazine that offers free how-to internet knowledge for budget-minded businesses and the designers, programmers, and others who support them. Learn More...
Writer, Editor, Publisher: Tim Slavin
Tel: (602)325-3024 (US)
AIM: redhorsecomm
Est. November 2002