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What to Look for in a Search Engine Optimization Firm

Posted by TimSlavin at October 26, 2004

"In reality, most firms that specialize in search engine advertising don't specialize in SEO, and vice versa. Though some services require some of the same skills (such as keyword research), SEO and search engine advertising are completely different animals.

If you're looking to outsource SEO services or hire an SEO firm, here are some characteristics to review before hiring."

Good quick article from ClickZ that highlights a key difference between SEO and SEM.

My experience is that you have two options. You can hire someone with good to great search engine optimization skills and they build up your keyword campaigns over time. Or you can hire a firm that specializes in this type of marketing and they do a broad and sustained effort immediately and you pay them based on performance. Either way, the person or firm has to have significant experience and insight into search engines. SEO is not trivial.
URLs:

http://www.clickz.com/experts/search/results/article.php/3425101

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