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Newsletter Usability: Can a Professional Publisher Do Better?

Posted by TimSlavin at October 15, 2004

"My recent review of the Bush and Kerry campaigns' email newsletters concluded that both U.S. presidential candidates published newsletters with good content, but both had severe deficiencies in their content's user interface.

The Washington Post has a dedicated newsletter called the Weekly Campaign Report that covers many of the same issues as the candidates' newsletters. So, I set out to answer a question: Does a professional publisher do better with its email newsletter than the campaign sites do?"

Good discussion from Jakob Nielsen, a usability expert, about how different elements of an email newsletter signup process impact ease of use. Unfortunately, to get the most from the piece, you have to spend $298 USD for their full report on the 127 design guidelines for newsletter usability, which is linked twice in his piece. But his overall points are worth reading despite the clear shilling his own product.
URLs:

http://www.useit.com/alertbox/20041011.html

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