ReachCustomersOnline.com

The Digital Future: Ten Years, Ten Trends

Posted by TimSlavin at October 15, 2004

"The fourth Digital Future Report includes findings that compare Internet users to non-users, new users (less than one year online) to very experienced users (seven years or more online), and users within different demographic groups.

The survey is organized into five general subject areas:

• Internet Users And Non-Users: Who Is Online? Who Is Not? What Are Users Doing Online?


• Media Use And Trust


• Consumer Behavior


• Communication Patterns


• Social Effects

The Digital Future Report [also] includes a broad sampling of more than 100 major issues from this year's survey."

The USC Annenberg School Center for the Digital Future has published its free 4th annual The Digital Future Report (PDF, 105pp). It has a lot of thought-provoking data and conclusions on a range of topics that impact business online.
URLs:

http://www.digitalcenter.org/downloads/DigitalFutureReport-Year4-2004.pdf

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