ReachCustomersOnline.com supports RedWrangler.com subscribers and anyone in search of low cost internet marketing know-how
Posted by TimSlavin at October 8, 2004

"I have been to a few tradeshows and seminars lately and have taken the opportunity to talk to a wide variety of small businesses. One question I always ask is "how do you communicate with your customers and prospects?" A number of times, the answer has been "well, we send a holiday card every year." I am always surprised at that answer.
While holiday greetings have their place, a business cannot live by one outbound communication per year. Granted, these cases might have been extreme but chances are, you have probably wondered about your own communications strategy. Are you communicating enough?"
Useful article from Constant Contant, a good email service provider. They also have a great collection of articles about email marketing written by email marketing experts.
URLs:
http://cc.roving.com/emu/hints_tips/volume9-issue6.html
http://www.roving.com/marketing/newsletters/hints-tips/
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Writer, Editor, Publisher: Tim Slavin
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Est. November 2002