ReachCustomersOnline.com

Do Duplicate Email Sends Pay Off? Test Results of Compelling Email Offer Sent to Same List Twice

Posted by TimSlavin at September 16, 2004

"This July, marketer Richard Kadzis sent an email campaign offering a new $100 report to his association's membership that got such a blockbuster response rate that he was dancing in the office hallways.

But, what do you do to follow up to a campaign like that?"

Great little case study from MarketingSherpa.com with links to the creatives used. Content is free until September 26, 2004 and a few dollars (US) after that date.

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